Automating lead nurturing, on the other hand, allows for the systematic tracking of lead
engagements with your
content and site, and accurate pinpointing of that lead's stage in the sales cycle.
It aims to improve instructor effectiveness and student
engagement by facilitating an untethered teaching experience, delivering formative assessments with
automated scoring of student responses, supporting a variety of multi-media
content, and promoting communication and collaboration both within and outside the classroom.