The average cost of acquiring new users jumped by 33 % last year to $ 1,227 (# 860) while
the average revenue per user fell by 7 % to $ 2,019 (# 1,415).
Average revenue per user fell significantly while the cost of revenue per user increased.
Not exact matches
Its
Average Revenue Per User (ARPU)-- a key performance metric — has
fallen about 11 % from Rs 154 in the December - quarter to Rs 137 in March - quarter.