Sentences with phrase «b2b content marketers»

It's also helpful to take a tip or two from professional journalists, who write their content as «must - read» stories (for inspiration, read «6 Ideas B2B Content Marketers Can Take from Professional Journalists «-RRB-.

And that is a role that B2B content marketers can capitalize on.

According to the Content Marketing Institute, the most important metrics used by all B2B content marketers (not just enterprise - class marketers) are:

(* 85 % of top - performing B2B content marketers surveyed say they always / frequently deliver content consistently, as reported in B2B Content Marketing 2017: Benchmarks, Budgets, and Trends — North America.)

50 % of B2C content marketers and 57 % of B2B content marketers find measuring content effectiveness a major challenge.

While B2B content marketers continue to be challenged with producing enough content and producing the kind of content that engages — in addition to the ever - present challenge of «lack of time» — they are still making impressive strides.

Despite all the hype about online, 67 % of B2B content marketers consider event marketing to be their most effective strategy.

Not exact matches

There's still a pretty big disconnect — content marketing isn't being leveraged nearly enough.57 % of B2B marketers are still using print and other offline promotions to market their products and services, despite the fact that only 31 % see it as effective.

Despite a lack of buy - in from B2B marketers, more businesses are employing content marketing (88 % — up 2 %) from last year, and 76 % of content marketers state that they plan to produce more content this year than last.

Voice assistants, same - day delivery and on - demand content will mean that both B2C and B2B marketers must find innovative new ways to delight prospects and customers with nearly instant service.

In fact, over 75 % of B2B sales and marketers are planning to create more content in the coming year than they did in 2015.

On Oct. 1 we released our fifth annual study, «B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America,» looking at more than 5,000 marketers in 109 countries.

As their consumer counterparts discovered long ago, B2B marketers have found that engaging, appropriate, and timely targeted messaging, together with relatable content, is the new standard — anything short of that simply won't break through the noise.

According to the 2017 B2B Content Marketing Institute Benchmark Guide, email is the number one channel B2B marketers typically use to distribute content, followed by LinkedIn and FaContent Marketing Institute Benchmark Guide, email is the number one channel B2B marketers typically use to distribute content, followed by LinkedIn and Facontent, followed by LinkedIn and Facebook.

According to this year's B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 % of their total marketing budget to cContent Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 % of their total marketing budget to ccontent marketers allocate 42 % of their total marketing budget to contentcontent.

The second fact: 91 percent of B2B marketers employ some sort of content marketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Inscontent marketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Inscontent to be effective, according to a study by MarketingProfs and Content Marketing InsContent Marketing Institute.

About half of business to consumer (B2C) and business to business (B2B) marketers report grappling with the challenge of consistently producing a variety of engaging content.

Research from the Content Marketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content they pContent Marketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content they pcontent discovery platforms (like Outbrain)-- to amplify the content they pcontent they produce.

(According to the Content Marketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketing Content Marketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketing content marketing tactics — and that's just content marketing content marketing alone.)

This issue is apparent when taking into consideration that 60 % of B2B marketers are still using web traffic to gauge the performance of their content marketing.

The vast majority of B2B marketers have embraced content marketing over traditional advertising.

To shine a light on the subject, we've collected content marketing strategy advice from top content marketers from major B2B and B2C brands including: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.

66 % of B2B marketers without a documented content strategy are creating more content than a year ago

Content marketing is a vital aspect of most marketing strategies, and 83 percent of B2B marketers said that mobile apps were an important aspect of their strategies.

Why do B2B marketers in general (and tech marketers specifically) seem to be paying less attention to the buyer's journey when crafting content?

What happens when you combine 1000 fired - up B2B marketers with a melting pot of engaging speakers and content streams?

In our recent research on B2B North America marketers, we found that B2B marketers in general reported a decrease in «always / frequently crafting content for specific points in the buyer's journey» (53 % in 2017 vs. 41 % in 2018).

If you are like the 68 % of B2B and 73 % of B2C marketers who are focused on building audiences as part of their content marketing strategies, stay tuned.

So it's no surprise that over half of marketers surveyed (ranging between 55 % and 65 %) across B2B, B2C, and nonprofit organizations agree that learning more about the content their audience needs and wants is a top priority right now.

A lot of B2B marketers talk about the need for content mapping.

Finding examples of B2B enterprise content marketers highly focused on their audiences is not as easy as you might think.

Interactive content is quickly becoming a best practice for B2B marketers.

B2B marketers spent an average of 29 percent of their total budget on content last year.

# 3: Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89 % and 88 %, respectively, of B2B marketers.

In fact, the Content Marketing Institute's (CMI) 2015 study, B2B Content Marketing Benchmarks, Budgets and Trends — North America, noted that 32 percent of marketers were using print magazines as one of their content marketing tactics versus 27 percent using digital magContent Marketing Institute's (CMI) 2015 study, B2B Content Marketing Benchmarks, Budgets and Trends — North America, noted that 32 percent of marketers were using print magazines as one of their content marketing tactics versus 27 percent using digital magContent Marketing Benchmarks, Budgets and Trends — North America, noted that 32 percent of marketers were using print magazines as one of their content marketing tactics versus 27 percent using digital magcontent marketing tactics versus 27 percent using digital magazines.

While 89 % of B2B marketers have embraced content marketing, only 37 % have a documented content marketing strategy, and only 22 % say they are extremely... Continue Reading...

In a recent report that we developed with Altimeter Group and Traackr, we found that only 11 % of B2B companies are running an ongoing influencer marketing program, yet 80 % of these marketers rate content marketing most impacted by influencer marketing.

B2B Marketers then must focus on standing out and offering intelligence that buyers seek and not mere push messaging content.

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers iContent Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers iContent Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers icontent trends for B2B and B2C marketers in 2017.

As the Idea Launch Pad for B2B marketers, MLT Creative's services include strategic planning, positioning, brand development, website development, advertising, inbound marketing, content marketing, direct mail marketing, email marketing, sales promotions, on - page and off - page SEO, search engine marketing (SEM) and pay - per - click campaigns (PPC)-- Google AdWords campaigns.

Bio: I'm Amandah T. Blackwell, a results - driven SEO content writer and marketer, copy writer, blogger and social media specialist who helps businesses (B2B and B2C) create high - quality, researched, content and copy for their audience.

As our content marketing research indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge.

Our recent B2B Content Marketing research compared the practices of self - described effective content marketers with those who are less effContent Marketing research compared the practices of self - described effective content marketers with those who are less effcontent marketers with those who are less effective.

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective.

With content marketing now table stakes for email marketers and mobile making it critical that B2Bs reach the right individual with the right message at the right moment, it becomes nearly impossible to personalize email marketing without some form of automation.

Aki Merced writes about B2B sales and marketing as a content marketer for Tenfold.

This means B2B brands and marketers need to double - down on creating quality, credible content to drive marketing objectives and wins.

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans

To get more value from content investments while providing a greater variety of information to prospective customers, many B2B marketers are repurposing.

Content marketing is of growing importance for B2B organizations with 93 % of B2B marketers use content marketing today and 42 % consider themselves effective at content marContent marketing is of growing importance for B2B organizations with 93 % of B2B marketers use content marketing today and 42 % consider themselves effective at content marcontent marketing today and 42 % consider themselves effective at content marcontent marketing.