Sentences with phrase «b2b content marketing»

As B2B content marketing budgets are slated to increase over the next year and the law firm public relations remains a necessary initiative for every firm, legal marketers are going to have to continue to give thought to how these two efforts overlap and work together to maximize effectiveness and efficiencies.

We specialize in solving your B2B content marketing problems with... Read more...

Our team of B2B content marketing consultants brings you decades of experience.

66 % of B2B marketers use search engine marketing to promote and distribute content — 2016 B2B Content Marketing Trends

According to the Content Marketing Institute & MarketingProfs» B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America report, 84 % of B2B marketers said they used Facebook as a content marketing tactic, but just 30 % said their efforts were effective.

In the 2016 B2B Content marketing survey it was no. 1 with the remaining tactics identified all tracking back to digital marketing:

B2B content marketing programs that support inbound marketing, inbound sales, and account based marketing initiatives.

B2B content marketing agency that builds results - oriented marketing and sales programs for growing companies.

2016 B2B Content Marketing Trends — North America: Content Marketing Institute / MarketingProfs.

[New Research] B2C Marketers Need to Give Content Marketing Time Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C.

In this year B2B content marketing strategies show a drastic change by adopting various tactics such as, videos, research reports, mobile content and virtual conferences.

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling.

For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza.

While some marketers might think of incorporating storytelling in their B2B content marketing as a gamble, Laura Ramos of Forrester Research says it's time to make that gamble.

We've also collected 20 more B2B content marketing examples from the 2015 B2B Content2Conversion conference.

If you're looking for great B2B content marketing case studies, we've published 11 killer content examples here and 12 more here.

One of the interesting things about these B2B content marketing campaigns is a fairly consistent LACK of attention to optimizing content assets (images & infographics, video, PDFs, etc) for search.

In this webinar, we cover the essentials of winning more sales - qualified leads, including the latest trends in B2B content marketing, must - have account - based marketing tactics, and why a renewed focus on mobile search will be critical to lead gen success.

Our recent B2B Content Marketing research compared the practices of self - described effective content marketers with those who are less effective.

(2013 B2B Content Marketing Trends Report)

In fact, the Content Marketing Institute's (CMI) 2015 study, B2B Content Marketing Benchmarks, Budgets and Trends — North America, noted that 32 percent of marketers were using print magazines as one of their content marketing tactics versus 27 percent using digital magazines.

(* 85 % of top - performing B2B content marketers surveyed say they always / frequently deliver content consistently, as reported in B2B Content Marketing 2017: Benchmarks, Budgets, and Trends — North America.)

Here are some additional content marketing strategy statistics from the B2B Content Marketing 2014 Benchmarks, Budgets & Trends — North America by Content Marketing Institute and MarketingProfs report:

According to this year's B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 % of their total marketing budget to content.

According to the 2017 B2B Content Marketing Institute Benchmark Guide, email is the number one channel B2B marketers typically use to distribute content, followed by LinkedIn and Facebook.

On Oct. 1 we released our fifth annual study, «B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America,» looking at more than 5,000 marketers in 109 countries.

Not exact matches

There's still a pretty big disconnect — content marketing isn't being leveraged nearly enough.57 % of B2B marketers are still using print and other offline promotions to market their products and services, despite the fact that only 31 % see it as effective.

Despite a lack of buy - in from B2B marketers, more businesses are employing content marketing (88 % — up 2 %) from last year, and 76 % of content marketers state that they plan to produce more content this year than last.

B2B companies, products and services often require a slightly different approach to content marketing.

The second fact: 91 percent of B2B marketers employ some sort of content marketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Inscontent marketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Imarketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Inscontent to be effective, according to a study by MarketingProfs and Content Marketing InsContent Marketing IMarketing Institute.

That's why more than 90 % of B2Bs and B2Cs use content marketing as part of their overall strategy.

According to Content Marketing Institute's research into B2B businesses, the majority find their efforts to be ineffective.

Jeff Hurrle, VP and general manager for Sport Systems (No. 319), an Almonte, Ont. - based company that builds and installs sports equipment like bleachers and nets, knew he needed expert help to evaluate whether the brand's content was engaging enough, particularly because they target the B2B market, a notoriously challenging audience to engage on social media.

Here's how it describes itself on its «Who we are,» aka About Us page (a great place to define your tone of voice): «We're an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it's weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that.

Research from the Content Marketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content they pContent Marketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content theyMarketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content theymarketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content they pcontent discovery platforms (like Outbrain)-- to amplify the content they pcontent they produce.

(According to the Content Marketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketing Content Marketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketinMarketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketing content marketing tactics — and that's just content marketinmarketing tactics — and that's just content marketing content marketingmarketing alone.)

This issue is apparent when taking into consideration that 60 % of B2B marketers are still using web traffic to gauge the performance of their content marketing.

Despite all the hype about online, 67 % of B2B content marketers consider event marketing to be their most effective strategy.

Not only do we understand the questions, but we have delivered many of the answers in over 40 posts on the topic including B2B influencer marketing strategy, technology, influencer research and recruiting, influencer content collaboration, integration with SEO and social, influencer content promotion and performance measurement.

What makes SEO an incredibly powerful tool for your B2B marketing strategy is that it blends perfectly with Content Mmarketing strategy is that it blends perfectly with Content MarketingMarketing.

The vast majority of B2B marketers have embraced content marketing over traditional advertising.

It's probably not news to you that 91 % of B2B brands use content marketing to attract, engage, nurture, and convert their audience.

To shine a light on the subject, we've collected content marketing strategy advice from top content marketers from major B2B and B2C brands including: SAP, Boeing, Caterpillar, Progressive Insurance, John Deere, charity: water, Lattice Engines, Indium, BitTorrent, Altimeter Group and Kapost.

We're seeing firsthand, the impact content and influence is having on marketing and have been working with many of the top B2B brands in the world to plan, implement and optimize content marketing programs with highly credible and connected influencers.

Content marketing is a vital aspect of most marketing strategies, and 83 percent of B2B marketers said that mobile apps were an important aspect of their strategies.

You can learn more about B2B buying from Ardath Albee at Content Marketing World 2016.

In this session, B2B Marketing's senior ABM advisor and Head of content review the status of ABM in B2B marketing, drawing on the experiences of those who are embeMarketing's senior ABM advisor and Head of content review the status of ABM in B2B marketing, drawing on the experiences of those who are embemarketing, drawing on the experiences of those who are embedding it.

While B2B sales and marketing groups appear to understand the need for better alignment through content marketing needs, strategic development is still in its infancy.

Ironpaper is a B2B marketing agency that focuses on data - driven lead generation, lead nurturing, demand generation, and content marketing.

We act as a strategic partner for B2B companies — integrating marketing, lead generation, content, design, web strategy, and technology to achieve business goals.