Not exact matches
Cambridge Analytica
is being scrutinized for the methods it used during the 2016 presidential election, after executives with the British
data firm boasted about their ability to covertly target
voters, entrap politicians, and launch propaganda campaigns.
Democratic preference in both polls
was slightly above
data site 538's polling aggregator, which on Sunday showed that 48.5 % of
voters who said they would support a generic Democratic candidate in 2018, compared to 37.6 % who preferred a generic Republican.
Because Cambridge Analytica had ties to the Trump campaign prior to the 2016 election, some suspect that
data may have
been harnessed to sway
voters via targeted political messaging.
The app cut ties with Cambridge Analytica in Mexico after the British company
was accused by a whistleblower of improperly accessing
data to target US and British
voters in recent elections.
Cambridge Analytica
is under investigation in both the U.S. and the U.K. for the way it obtained
data on as many as 87 million users from Facebook and for whether it used that
data to target
voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
Cambridge Analytica has denied Facebook
data was used to help to build profiles on American
voters and build support for Donald Trump in the 2016 US presidential election.
In 2016, more
voters are also using big
data to identify trends in candidate activities and digital records to separate the truth from the lies.
As recently as late June, just 55 % of Sanders
voters said they would vote for Clinton; recent polling
data shows just 41 % of young
voters are supporting Clinton.
Despite receiving the support of local Conservative members and several leading Tory MPs, Goldsmith's decision to resign from the Conservative party in protest at the decision to build a new airport runway in his constituency meant he
was barred from accessing the crucial local
voter data he required.
That scandal involved how the
data of 87 million Facebook users
was scraped and used as a psychological weapon to target
voters.
Cambridge Analytica promised a
data service that
was enhanced by its «psychographic»
voter profiles.
Cambridge's website describes using the company's «unique
data - rich
voter file» to build high - tech profiles for all North Carolina
voters that
were used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.
The first exit poll
data released on Election Day shows that just about 4 in 10
voters are excited about a possible Donald Trump or Hillary Clinton presidency.
Politics today
is more about crunching
data —
voter demographic information, tracking what individual
voters care about, and campaign donation histories — and then acting on it.
Deep Root emphasized in its statement that the
data that
was accessed «
was, to the best of our knowledge, proprietary information as well as
voter data that
is publicly available and readily provided by state government offices.»
Forget kissing babies: Success on the trail
is more about big
data, online advertising, and ferreting out undecided
voters by following a digital trail.
The information did not include highly sensitive information like Social Security numbers, and much of it
was publicly available
voter - registration
data provided by state government officials, a company spokesman told Business Insider on Tuesday.
And the fourth
was to breach US voting systems in as many as 39 states leading up to the election, in an effort to steal registration
data that officials say could
be used to target and manipulate
voters in future elections.
It
was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political
data firm Cambridge Analytica harvested information from more than 87 million Facebook users to create
voter profiles that
were used by Donald Trump's presidential campaign.
WASHINGTON — Under fire for his connections to a
voter - targeting firm that used
data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he
was unaware of any impropriety.
The Cruz algorithm
was then applied to what the campaign calls an «enhanced
voter file,» which can contain as many as 50,000
data points gathered from voting records, popular websites and consumer information such as magazine subscriptions, car ownership and preferences for food and clothing.
The global firestorm over allegations that the British company Cambridge Analytica
was able to download reams of personal
data from Facebook to create detailed profiles of
voters continues to rage.
Lukoil
was interested in the ways
data was used to target American
voters, according to two former company insiders.
Cambridge Analytica specializes in what
's called «psychographic» profiling, meaning they use
data collected online to create personality profiles for
voters.
This
was a year after University of Cambridge researcher Aleksandr Kogan first obtained the
data and around the same time that Cambridge Analytica, which
was co-founded by Steve Bannon, sought out
voter data with financial support from the Trump campaign.
The goal, as The Guardian reported,
was to combine social media's reach with big
data analytical tools to create psychographic profiles that could then
be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S.
voters.
Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook
data to create «psychographic» profiles of
voters — found that Facebook's privacy controls «
were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser,
was one of the earliest customers of Cambridge Analytica, which it hired specifically to develop psychological profiles of
voters with
data harvested from tens of millions of Facebook profiles, according to former Cambridge employees and company documents.
The
data collected by the app reportedly
was shared with Cambridge Analytica and used to help the firm build profiles of individual
voters and their political preferences to better target advertising to them.
Aleksander Kogan, the researcher who created the personality quiz app that ultimately led to Cambridge Analytica collecting
data on over 50 million American
voters, told the press this week that his team thought they «
were doing something that
was really normal.»
This
was Mr. Zuckerberg's first appearance before Congress, prompted by the revelation that Cambridge Analytica, a political consulting firm linked to the Trump campaign, harvested the
data of an estimated 87 million Facebook users to psychologically profile
voters during the 2016 election.
We used the
data to identify «persuadable»
voters, how likely they
were to vote, the issues they cared about, and who
was most likely to donate.
Cambridge Analytica specializes in what
's called «psychographic» profiling, meaning it uses
data collected online to create personality profiles for
voters.
The project
is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this
is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step
is Kogan's personality quiz app
being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all
being run through proprietary modeling algorithms — which the contract specifies
are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6
is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step
is for matched records to
be returned to SCL, which would then
be in a position to craft messages to
voters based on their modeled psychometric scores.
More details have emerged about how Facebook
data on millions of US
voters was handled after it
was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted
data collection procedures through multiple platforms» to
be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might
be found once the Facebook
data is matched with
voter databases in each state, (and assuming any «
data gaps» could not
be «filled in from targeted online samples», as it also puts it).
A
voter - profiling company
was able to harvest
data of 50 million Facebook profiles even though only about 270,000 users agreed to hand over their information.
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife —
was built bespoke for its project and successfully used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American
voters.
The
data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014,
was able to harvest personal
data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US
voters).
On March 17, the Guardian and the New York Times both published stories showing that
voter - profiling firm Cambridge Analytica
was able to harvest
data on 50 million — now 87 million — Facebook profiles without user permission.
Cambridge's website says the company's «unique
data - rich
voter file»
was used to build high - tech profiles for all North Carolina
voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.
My
data request tested a hypothesis:
Were American
voter files exported to the United Kingdom?
Groundgame, an app for election canvassing that integrates
voter data with «geospatial visualization technology,»
was used by campaigners for Trump and Brexit.
The idea that every
voter in the country
was profiled using between 4,000 and 5,000
data points aggregated, blended, and matched to
voter registration files
was unprecedented and deeply distressing.
In Advertising Age, a political client said the embedded Cambridge staff
was «like an extra wheel,» but found their core product, Cambridge's
voter data modeling, still «excellent.»
As
is now famous, the company harvested the Facebook
data of 50 million Americans that it obtained via a third - party app, and used it to target
voters.
No doubt, it
is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained
data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by
data scientist and whistleblower - to -
be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry
voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
The Trump campaign had rejected early overtures to hire Cambridge Analytica, and Trump himself said in May 2016 that he «always felt» that the use of
voter data was «overrated.»
CA, which has touted its ability to create personality profiles of
voters for ad targeting purposes,
was hired to run
data operations for the Trump campaign.
But we don't know where the bot got its names and addresses — though we suspect it may
be from public
voter registration records or an older
data breach.