Sentences with phrase «bia kelsey»
Directory publishers now build websites, help companies market via social media and offer search - engine optimization services, says Charles Laughlin, senior vice-president and analyst with ad research firm BIA Kelsey.
http://www.canadianbusiness.com/ Not exact matches
According to BIA / Kelsey research director Steve Marshall, it stems from a shift in relationship between SMBs and their customers.
However, a BIA / Kelsey representative told the paper that more businesses are shifting from using free online applications to paid services in the year ahead because of the amount of work required to monitor online reviews and comments.
Locally targeted ad spending by US national brands will grow to $ 68.9 billion in 2018, according to BIA / Kelsey's US Local Media Forecast...
According to BIA / Kelsey, a media consulting firm, companies spent about $ 2.1 billion on social - media advertising in 2010; the number is projected to grow to nearly $ 8 billion in 2015.
Today, Kris Barton, Chief Product Officer, presents at BIA / Kelsey's Interactive Local Media (ILM) West 2012 Conference in Los Angeles.
Eighty percent of daily deals are controlled by 20 sources; 69 percent of daily deals are controlled by 10 sources; and 40 percent of daily deals are controlled by just two sources: That's one finding from new research by deal aggregator The Dealmap, presented at BIA / Kelsey's Deals 3D today.
BIA / Kelsey reports that 97 % of people read online reviews and according to the annual Local Consumer Review Survey from BrightLocal, approximately 84 % of consumers trust online reviews as much as personal recommendations from real people.