Sentences with phrase «baba shiv»

Citing Stanford neuroeconomist and marketing professor Baba Shiv, the leader of the energy - drink study, Lehrer concludes that a key implication of all this is that it is possible to make a product more «effective» by increasing its price.

Baba Shiv et al. in Psychological Science, Vol.

«The intuition that «seeing more is always better» does not consider the possibility that when presented with too many product photos, the way we process information is altered,» write authors Jayson Shi Jia (University of Hong Kong), Baba Shiv, and Sanjay Rao (both Stanford University).

We find that as long as the negative information about a product is minor, your pitch [to a consumer] might be more persuasive when it calls attention to that negative, especially if consumers have already learned some positive things,» — Baba Shiv

Or so says Baba Shiv, a marketing professor at Stanford's Graduate School of Business.

Stanford professor Baba Shiv conducted an experiment several years ago that vividly showed the effects of distraction.