Build Your Author / Writer Platform
Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing
Not exact matches
Internet strategist, consultant, and
website optimization expert Jon Rognerud introduces you to the
basic framework behind search engine
optimization and takes you step by step from
basic setup to advanced techniques, tools, and tricks.
Filed Under: Author Tools & Tips, Blogs &
Websites, How To Tips, SEO Tagged With:
basic HTML, blog seo, html, HTML tags, search engine
optimization, SEO
This session will cover the
basics of search engine marketing and
optimization so that you have the
basic tools and concepts to help launch your
Website on to page one of search results.
Our selection criteria include best practices for
website design,
basic search engine
optimization, and
website security.
Basic optimization is important and should be a part of designing any
website, but unless you pay for advertising, pretty much the only way people will find a static
website is by searching for the name of your firm.
A new cheat sheet from Google Webmaster Tools says that
website optimization comes down to three
basic things: look good in the search results, help Google understand images, and update and keep going — that's it!
If you're a B2C law firm, you'll need to have a robust marketing program including an updated
website with great original content, a
basic understanding of Google keywords, search engine
optimization (SEO) and a content marketing program.
It is also much easier and cheaper to track the effectiveness of a campaign using SEO: while television ads may require further audience outreach services to tell which viewers are interested, all your
website needs is a
basic free analytics tool like Google Analytics to see who is reaching your
website via search, and who is contacting your firm because of search engine
optimization.
Besides the portal aspects, MyCase looks to be getting into the
website provisioning business by building lawyer
websites that integrate with MyCase (that's where the client portal feature comes in) and includes a blog, social media integration, Google analytics, a responsive code for mobile device access, and
basic search engine
optimization.
Home Lead Generation
Websites - Silver Level Lawyer
Website - Gold Level Lawyer
Website - Platinum Level Lawyer
Website Search Engine
Optimization (SEO) for Law Firms - One - Time - Jolt Plans - Just Links Plan - Lite SEO Plan - Optimum SEO Plan - Maximum SEO Plan - Monthly
Optimization Plans - SEO Plan Comparison Chart - SEO Pricing - SEO FAQs - Search Engine
Optimization for Lawyers - Free
Website Evaluation Lawyer Web Marketing Articles - Google
Basics - Competitors Keywords - Dealing with the State Bar Letter Copywriting Web Hosting Portfolio Testimonials Contact Us Customer Login