Sentences with phrase «beesting brand line»

Not exact matches

I've seen how an executive vastly increased her company's valuation by throwing away a $ 2 - billion line of business she knew was undermining her company's brand.

HTT, which lays claim to the brand name «hyperloop» — a futuristic transport system that essentially involves sucking people through a vacuum tube at high speed — says it is «building the first commercial line in Abu Dhabi.»

If you decide your company is going to target a new demographic, your brand will have to evolve along those lines as well.

Whether you are on Facebook or Instagram daily, or you avoid those sites altogether, Stephanie Cartin, who is the co-founder of Socialfly, sat down with Jessica Abo to talk about how to use Facebook and Instagram to help your brand, and your bottom line.

The second largest U.S. sports brand on Monday debuted an initial line of apparel that was manufactured at the company's new innovation center in Baltimore.

Among them was the new Veggie Harvest line from Frito - Lays brand SunChips, which contains AGT's yellow peas.

The whiskey, called «Jameson Bow Street 18 Years» is a cask strength whiskey that represents the brand's strongest globally available whiskey ever, and its new top of the line.

Bottom line: I can't offer you an easy, clear - cut set of guidelines for choosing your brand's colors, but I can assure you that the context you're working within is an absolutely essential consideration.

Suede lined insoles and a leather heel tab remind you that they're a premium pair of Clarks, not a pair of sneakers from a sportswear brand.

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and / or tag line — in order to establish a presence in the consumer's mind and attract and keep customers.

Establishing this line of communication is a crucial step in implementing a tribal branding strategy.

Branding companies are on the cutting edge of what works and what doesn't, giving you the opportunity to really see a benefit to your bottom line by getting your brand launched and off the ground.

Here's what some burger - craving customers in the line had to say about the cult of In - N - Out — and the other fast food brands they'd like to see in Canada:

Also, having a strong brand following for the company benefits the bottom line — and making money is one of my conditions of satisfaction.

JQI is planning to launch its own line of juice, and Liu recently hired a chief marketing officer to build the brand.

Heins said RIM plans to use its existing BlackBerry 7 line to upgrade feature phone users to their first smartphones in overseas markets where the brand is still wildly popular.

A company that, say, releases several lines of detergent without making clear distinctions about why customers would want one brand over the other could be throwing money away, he says.

Wendy Piersall is an online publisher and social media marketing authority who works with major brands to develop on - line marketing campaigns.

Social media has opened a new line of communication between brands and consumers, and it should be used to its full advantage to continue driving leads.

Rado is upping its game in the luxury watch worldand the brand wants its aficionados to indulge with the new additions to the DiaMaster Grande Seconde line.

Handy says he became convinced that the Pack O Game line, gum - pack sized card games that can be played anywhere, was the right product to launch his own publishing brand because even non-gamers were intrigued by it.

The book uses loyalty programs as the foundation for how to cultivate overall customer loyalty and how invaluable it is to any brand's bottom line.

Many people worry that their followers might not want to hear personal details, but the lines between work and play have blurred over the last 10 years, thanks to digital media, and you'll be completing the circle of personal branding by giving your posts a human touch.

«There's a fine line between brand fatigue, and the idea that a brand has really and truly penetrated the culture,» says Robert Thompson, a professor at Syracuse University and director of the Bleier Center for Television and Popular Culture.

Robert Kozinets, director of MBA specialization in global retail management at York University's Schulich School of Business, says none of the challenges experienced by Target so far have been out of line with what should reasonably be expected of a brand making its first foray into international territory — certainly not a powerhouse such as Target.

Among his many roles since: president of the company's yogurt and cereal lines, Yoplait USA and Big G (Cheerios, Chex and Kix are among its brands).

It conceded that the company's losses from the years 1991 and 1992 totaled $ 3.4 million, that its debt was so severe that 30 % of its catalog orders still stood unfilled, and that, though it had recently decided to make a line of branded products, it had no money for shelf space and no intention of paying for it.

With exclusive and limited edition lines with brands like Roots and celebrity stylist Kate Young, as well as snowboarder Shaun White, Target will be taking aim at the likes of Joe Fresh, Old Navy and H&M.

Here are four CX myths your company can avoid that could hurt your bottom line, squander your resources and damage your brand:

«Regulatory fines and fees are damaging, but the damage to consumer confidence, brand standing, and the bottom line are much worse,» Wagner says.

Millennials are less drawn to aspirational, designer brands, and they're perfectly happy saving money by buying private - label lines, which further hurts traditional department stores.

Kodak, the once iconic camera company, is licensing its brand to Spotlite, which builds computers designed to mine bitcoin, for a new line of bitcoin - mining machines that they plan to rent to the public for thousands of dollars.

Gap's Athleta isn't the only U.S. company that's expressed interest in carving out a piece of the fitness fashion pie, and other big brands like Nike and Adidas have launched yoga lines with a similar focus on style.

And as a recent study suggested, the line between brand promotion and cyber-stalking consumers is razor thin.»

In this light, everything from embossed furniture to logo - bearing plates sends the message that your brand cares about more than just the bottom line; rather, you're committed to providing the best service and experience possible.

So to be in this moment, as a U.S. Olympian, to have Mattel, such a global brand, diversify their toy line to include a Barbie doll that wears a hijab is very moving to me,» Muhammad said Monday night, as reported by AP.

Three years later Hundley's site, CleanAirGardening.com, is the number one online U.S. dealer of Brill push reel mowers, a top - of - the - line German brand.

About a month before rolling out its first line of pants late last August, for example, it asked Hunt Club members for their size, brand preference and whether they would be interested in purchasing pants in the first place.

«Nevertheless it will be a true Lamborghini in line with our brand DNA.»

Where we draw the line is having each of our brands maintain its own identity.

Branding's purpose is to raise awareness about a product or a brand (think of billboards for luxury retailers or glossy magazine ads for perfume lines).

Back when the Fubu founder was just getting his fashion line off the ground, John built brand awareness by having rappers wear Fubu clothing in music videos.

Although still far smaller than Uber, Lyft is running a successful charm offensive to brand itself the kinder, gentler version of Uber, whose hyper - competitive tactics have crossed the line several times, as our business ethics blogger Chris MacDonald wrote recently:

Black Friday is release day for Goose Island's Bourbon County Brand Stout, an «event» moment in the beer world that's so anticipated it erases the often - antagonistic lines between the craft and macro brewing worlds.

Markle wore a stylish white wrap coat by Canadian brand LINE that became almost instantly iconic — so much so that it was renamed after her.

There are new offerings from competitors, as well: G.M.'s Chevrolet and GMC brands and Fiat Chrysler's Ram line are introducing redesigned pickups this year, with new features.

Postmates has started partnering with restaurant brands and franchises like 7 - Eleven so orders are ready and waiting for couriers — no need to wait on line.

This isn't a retail model, as we are not a wholesale / resale relationship; this is more in line with sharing the cost of opening a pop - up for a bunch of direct - to - consumer brands, with the majority being digital - first.

It's remodeling stores and building smaller, easily navigable shops in densely populated neighborhoods, and it has scored wins with in - house brands like kids» clothing line Cat & Jack.

As a product, Synctag has evolved past the digital marketing segment to more focused solutions in analytics, digital asset audits, and platform aggregation across web and considering the current product line to be able to provide data sets to help brands make much more value from the ads across the social media platforms.