We have worked on campaigns leading to PRSA's Silver Anvil Award for
Best Branding campaign, a Webby for Best Family / Parenting site, and the HALO Award for Best Cause Marketing Campaign.
Amanda Steele and Grace Helbig were among the night's winners, winning Best Fashion Show and
Best Brand Campaign, respectively.
Not exact matches
Email marketing
campaigns as
well as website ads can also benefit from knowing the specific groups of people interested in your
brand's offerings.
Social listening, according to Howard, «enables
brands to improve their customer experience, create more successful marketing
campaigns and develop even
better products.»
By using various mediums, companies can craft innovative
brand awareness
campaigns with a
good return on investment.
The initial ad
campaign is the
best place to establish your
brand's identity, Fabella says.
A
brand tie - in that manages to tap into the cultural zeitgeist can go a long way, as can a few timely and
well - managed social media
campaigns.
Internet search data shows that Visiting Angels is the
best known
brand in private duty home care due to our national advertising
campaign on internet, radio and TV.
Has his
campaign been
good for Trump -
branded business?
Everything that makes a mobile
campaign successful — opting in, app activation,
brand engagement, in store time, redemption — occur because of
good content, regardless of the underlying technology.
Cutting - edge, ultramodern designs should be avoided unless you are already a
well - recognized
brand, or if those designs somehow tie in with one of your strategies or
campaigns.
Over the years, most experiential content marketing
campaigns aims for 1:1 connections, hoping each user touched by the
brand will share the experience with others through social media or through
good old - fashioned word of mouth - which is what makes this Duracell
campaign so noteworthy.
Despite a lackluster Super Bowl ad, Diet Coke's new
campaign and
brand overhaul was
good enough to power the struggling soda to its first quarterly sales gain in North America in nearly eight years.
Generally the
best practice is to start a
brand new
campaign with a «Focus on clicks» and «Enabled Enhanced CPC» disabled.
Start by looking at any compliance and trademark red tape, as
well as how a
campaign will integrate with and complement your
brand.
She says she'll be «looking at retail as a media channel,» while doing more
campaigns and partnerships «to bring in new
brand relationships that can translate
well at scale.»
«Sometimes, lighter is
better» Ad Age's E.J. Schultz looks at the back story on that Heineken
campaign everyone's talking about, the one with an ad that Chance the Rapper
branded «terribly racist,» where the tagline is «Sometimes, lighter is
better.»
In addition to having the capabilities to increase
brand awareness, a
well - timed, carefully crafted email marketing
campaign is easily sharable and measurable.
Nurture leads, build your
brand and improve your buyer journey for the
better by starting your own lead nurturing
campaign.
Neil Bayley, head of corporate
brands at
Good Relations, said: «For consumer
campaigns you can reach the audience and talk to them and you can be quite confident in your understanding of the channels and how those channels influence them.»
That will help you get the
best working message for your ad,
campaign, Press Release or
Brand story.
There is
good number of
brand campaigns that have rocked their Easter marketing
campaigns.
Mr Clarke said there had been strong execution of
brand - building
campaigns and as a category leader, Treasury was working closely with the big two on deliver
better investment returns for both sides.
Following on from last weeks» blog, which discussed the findings of a survey that set out to establish the UK's favourite sweet treats — which included a number of
well established and retro
brands — I recently received an email detailing the
campaign to «Bring back Banjo», a chocolate bar that hasn't been seen on our shelves since the 1980s.
I am a big fan of natural
brands that have strong ethical values, so when Cocofina asked me to partner with them to promote their «Detox for
Good Campaign» I jumped at the chance.
•
Best New Ready - to - Drink Beverage: Dr Pepper Snapple Group - Mott's Medleys •
Best New Functional Drink: Bai
Brands - Bai •
Best New Water: Patagonia Mineral S.A. - AONNI •
Best Newcomer
Brand or Business: Beveragette Ventures - GEM •
Best New Beverage Ingredient: Bai
Brands - Bai •
Best Health, Wellness, Hydration or Nutrition Initiative: BlastMax - Blast Cap Technologies •
Best New Bottling, Manufacturing or Distribution Innovation: Trustwater - Trustwater •
Best New Packaging Innovation: Crown Bevcan Europe & Middle East - Full Aperture Can End •
Best Environmental Sustainability Initiative: Coca - Cola Enterprises - Commitment 2020 •
Best Marketing
Campaign: Miller High Life - 1 Second Advertisement •
Best Exhibit Under 200 Square Feet: Honest Tea •
Best Exhibit Over 200 Square Feet: Imbera S.A. de C.V.
Diageo has announced a new partnership for its vodka
brand Smirnoff with American actor Ted Danson, in an extension of the Smirnoff No21
campaign Only the
Best For Everyone.
Late stage customisation enhances marketing capabilities and also allows manufacturers to be more flexible with decision - making on site, whether it involves changing «
best before» dates and production data or adding in promotional codes that can be used for interacting with customers, raising
brand loyalty and running sales
campaigns.
As part of its latest
campaign, Tiger Beer, a
brand within White Plains, N.Y. - based HEINEKEN USA's Five Points Trading Co., takes the idea of «uncaging» beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a
good cause.
With the help of marketing,
branding and media companies within the B Corp community, the
campaign will reach 17 million conscious consumers and invite them to support «a
better way of doing business.
The leading fast - casual concept, known for its
better - for - you food and smoothies with a tropical twist, is launching a 25 Days of Giving social
campaign beginning December 1st in an effort to raise funds, awareness and recognition for a long standing partner of the
brand, Camp Sunshine.
The competition consisted of 29 different categories ranging from
Best Dairy Drink to Best Brand Marketing Campaign, and awarded the brightest and best in the beverage industry for their achieveme
Best Dairy Drink to
Best Brand Marketing Campaign, and awarded the brightest and best in the beverage industry for their achieveme
Best Brand Marketing
Campaign, and awarded the brightest and
best in the beverage industry for their achieveme
best in the beverage industry for their achievements.
Committed to its founding mission of providing
better food for more people, Chobani's multi-media, multi-platform
campaign focuses on the
brand's core belief: «To love this life is to live it naturally.»
Our
brand new club for 2015/16 have started their BUCS
campaign well!
Recognizing that Motrin is a
brand that has heretofore been mother - friendly as
well as child - friendly, Babywearing International would consider assisting Motrin in partially repairing the recent damage to its image by having Motrin's collaboration in our Medical Outreach
Campaign, through which we provide research - based information to medical doctors, counselors, and parents concerning the health benefits of babywearing.
Luxury
brand names and advertising
campaigns are designed to conjure a dream of the
good life.
TV advertising
campaigns for follow - on milk by
brands such as Bonna — which portray the «Bonna kid» as one who is smarter and succeeds in life — convinced them, they said, that bottle feeding is not only as
good for the baby's health as breast milk but will bolster their IQ and future prospects.
Not only will these events give manufacturers access to consumers to build
brand awareness, proceeds from The Baby Show Series will fund JPMA's legislative, regulatory and certification programs as
well as important baby safety consumer awareness
campaigns.
Filed Under: Beauty Tagged With: all natural perfumes, Animal Ingredients, Artificial Colors,
Better Sense, Breast Milk,
Campaign For Safe Cosmetics, Cane Alcohol, Denatured Alcohol, Elizabeth Arden, Environmental Working Group, Messy Diapers, Nasty Stuff, Natural Perfumes, Organic Sugar, Perfume Lover, phthalates, Pure Essential Oils, Red Door Perfume, Signature Scent, Store
Brands, Unregulated Industry
The article is aimed at companies trying to recover from a product recall or similar
brand - disaster, but
campaigns can learn from it as
well.
And because of the need to design that website and other online imagery, the
campaign gained another advantage rare for political communicators:
good and consistent
branding.
But it's what works: the experience of many
campaigns, advocacy groups and corporate
brands is that
good content regularly posted can keep a page's fans engaged enough that Facebook will keep dropping its posts into their newsfeeds.
I've argued before that corporations are
better targets for email
campaigns than are members of Congress, both because companies are very sensitive to the public perception of their
brands and because they receive so many fewer emails than elected officials (we've managed to swamp Congress).
Organizing 2.0: It occurs to me that because PCCC is a
well known
brand by this point, with potential dollars to bring to the table, you will be listened to much more than another «
campaign friend» who «knows this stuff.»
It is initially
good fun to watch
Brand lauding it around the City during his «shop a banker
campaign».
Anyone
campaigning after the «I Agree With Nick» debates in the 2010 general election could have told you how
well his
brand of frank sincerity played with the voting public and — anecdotally — particularly with women.
Now it may be the case that Ahlam Jaoui of her parents» house in Bay Ridge, who is signed up to find work as a trade show
brand ambassador, who is willing to pose wearing a hijab and say that she wants to drive a taxi, and whose LinkedIn profile lists her as still working for an out - of - business investment company, is also a
well - positioned power broker who can convince lawyers and business owners in Westchester and New Jersey to contribute thousands of dollars to Mayor de Blasio's re-election
campaign.
As protests mounted, and subsequent
campaigns were run as a referendum on Proposition 187 (the sitting governor was replaced by Gray Davis, a Democrat, who ran a
campaign explicitly against Proposition 187), the Republican
brand in the state suffered as
well.
Ken's nasal drone is part of his
brand, and not always in a
good way, but he is one of the very few politicians who speaks like a human being, whether he's in
campaign mode or not.
So it is that former chancellor Alistair Darling — who would no doubt have strongly supported a Nairn thesis - style break - up of Britain at the time when Neil Kinnock famously
branded him a «bearded Trot» — has ended up heading
Better Together, the main anti-independence
campaign.