Don't try to cut costs on design so you'll have a
bigger book marketing
budget later you plan to use for
advertising — ads will fail if the book cover is ugly.
Because of high costs and unfocused demographics that come with television
advertising, Bilson believes that videogame marketing
budgets can be put to more efficient, targeted use: «It's incredibly expensive, and what I can
do with two million dollars, which will buy a few TV spots on a
big sporting event, what I can
do in outdoor, or on the web, or direct - to - consumer is way more exciting.»