Big data companies already know your age, income, favorite cereal and when you last voted.
Not exact matches
EMC is pitching the new Virtustream Storage Cloud as an enterprise - class cloud for
companies that
already using EMC gear and services, like
data deduplication software in house but still need a safe,
big place to store
data.
Using
big data,
companies already target customers» ads based on past purchases, where we live, what we read online, and many other small pieces of personal information.
Big companies such as Target, Home Depot, Michaels, P.F. Chang's and JP Morgan fell victim to
data breaches, and 2015 is
already heading down a similar path.
And then there are tech
companies that serve
big, existing businesses with lots of applications and
data already running in - house or at a hosting provider.
In each case,
big data collection and analysis is
already giving these
companies a far greater understanding of Chinese consumer behaviour — temporal, geographical, generational, aspirational — than Netflix, which has yet to dip its toe into the market.
This may be another factor keeping some
bigger consumer internet
companies such as Airbnb and Pinterest,
already skittish about going public, on the sidelines, as they worry about market reaction to their numbers and
data - collection policies.
You probably
already know this, but all of the
biggest and most powerful Internet
companies rely heavily on
data.
The thrust is that
big companies like Netflix
already pay huge amounts of money to get their
data to consumers quickly, via things like peering agreements that involve ISPs, edge providers, and backbone operators.
Intel
already holds 99 percent of the market for computer server chips, according to IDC, so there's certainly a link here for the
company to exploit if it wants to capitalize on the growth of connected devices and
big data.