Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
Not exact matches
For early - writers in particular, it's important to remember that you
also have a role in the
book publicity campaign.
While you can
also conduct a
publicity campaign yourself, most media professionals expect these pitches to come from
book publicists.
One of the key elements of a professional marketing and
publicity campaign is the advance review copy (ARC)--
also known as a galley — usually produced and distributed three to six months before the final
book goes on sale.
Publicity is essential to selling more
books and definitely something you can start doing right away, but it is
also part of a bigger
book marketing
campaign.
[Editor's note: a crowdfunding
campaign might
also help fund
book publicity services.
Your plans will
also include embracing the benefits that
book promotion
campaigns always provide and that make
book publicity campaigns reliably worth the time, effort, and money you put into it (yes, even shoestring
book promotion
campaigns require an investment of cash).
Media coverage is
also an ideal part of a broader
book publicity and author marketing
campaign including social media.
Keep pitching newspapers, because it will always be nice to have visibility in a newspaper — whatever form that newspaper takes — but broaden your
book promotion
campaign so that you're
also seeking
publicity opportunities in other media outlets.
One of the key elements of a professional
book marketing and
publicity campaign is the advance review copy (ARC)--
also known as a galley — usually produced and distributed three to six months before the final
book goes on sale.