Book publicity campaigns at the post-publication stage of a book's life revolve around authors, rather than books.
Not exact matches
The Cadence Group prides itself on providing top
book reviews, Amazon
book review
campaigns,
book publicity and e
book marketing
at very reasonable prices.
It's recommended to begin a
publicity campaign for your
book at least three months prior to your
book's publication date, but even if your
book has already published, there's still an array of option to get the word out about your
book.
At least, as an independent
book publicist, I have found that it would be in your best interest to learn that there are
book promotion opportunities after the advance
book publicity campaign has come to a hard stop.
That means
book publicists» phones are ringing more often than before — not necessarily with tons of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or
at least to partner with them to conduct a
book promotion
campaign).
Goldstein was previously publisher of Twelve
at the Hachette
Book Group where he oversaw
publicity campaigns for God is Not Great by Christopher Hitchens, War by Sebastian Junger, Columbine by Dave Cullen, The Geography of Bliss by Eric Weiner, Losing Mum and Pup by Christopher Buckley, and True Compass by Edward M. Kennedy.
Thankfully, the team
at Smith
Publicity and my publicist helped us develop an effective PR
campaign that has allowed us to successfully launch and promote our
book across the county and in multiple media platforms.
Don't invest more than you can afford, but remember that the most expensive
book publicity campaign is the one you don't conduct
at all.
That's why, despite the fact that traditional
book reviewers should probably have changed their submission requirements long ago, when the technological changes in
book publishing shortened the
book production schedule so much, it's still impossible for
book publicists (and for authors who are conducting
book publicity campaigns) to bypass the rules and garner traditional
book reviews without having
at least three months» lead time.
So, even though you may not keep the landline telephone service
at the conclusion of your
book publicity campaign, you'd be wise to have a landline — or access to a landline — available for the duration of your
book publicity campaign.
Which (because I'm always on my soapbox about this topic) leads me back to the point I so frequently make: while
book promotion may be tangentially related to
book sales, it's impossible to predict how closely related even a highly successful
book promotion
campaign will be to an increase in
book sales, nor is it reasonable to ask a
book publicist to guess
at the number of
book sales that might be generated by a successful
book publicity campaign.
This is the text of a talk I gave
at the London
Book Fair
at the
Book Marketing Society and Publishers
Publicity Circle joint meeting about the visual life of
campaigns.