Sentences with phrase «brand appeal beyond»

Brand Appeal Beyond Green The process of branding begins with understanding your institutional strengths - and it continues with integrating them into all points of contact with your audience (s).

Not exact matches

However, beyond the added value being offered to consumers, these developments enable brands to be seen as more modern and appealing.

The No Cow brand appeals equally to men and women, and attracts both active lifestyle consumers and hardcore fitness enthusiasts, said Hickey, who is working with Austin - based design agency ptarmak on a new look for the brand to be unveiled in January 2018 along with new packaging and at least two new product platforms beyond bars.

It's no surprise that this may not appeal to the traditional GT fanbase (and beyond) but that may not matter — the Gran Turismo brand is still huge.

The unveiling here of the ’15 WRX and the ’15 Legacy Concept, which did away with many of the brand's signature rally - like characteristics for a more elegant body with potentially greater appeal in the wider market, suggests Subaru may be looking beyond the niche it's historically cultivated.

I almost couldn't believe I was driving an American sedan, let alone an Oldsmobile - one of those GM brands that was known for decades for its big, wallowing, boatlike sedans that appealed mostly to consumers beyond retirement age.

It allows Lotus to extend its product appeal beyond our traditional customer base, and provides yet another demonstration of the key Lotus brand attributes and high levels of quality for which we are particularly proud.»

In 2011, HTC bought half of Beats Audio for $ 300 million since HTC saw it as a way to add appeal and a differentiator to its devices, while Beats saw it as an opportunity to expand its brand beyond headphones.