Sentences with phrase «brand brand book»

Modular manufacturing plant and builder partners must adhere to ENERGY STAR's Brand Brand Book when promoting ENERGY STAR certified modular homes.

Not exact matches

In her book «Inventing Joy,» she gives readers a look into what it really takes to build your own brand and company.

This book has transformed lives and businesses worldwide through five reprints and is now out in a brand new Second Edition.

He is the author of the award - winning 2012 book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media, which teaches brands large and small how to use social media for business success.

In books like Moneyball, The Big Short and The Blind Side, he crafted narratives that created intellectual brands.

B2B reps at retail brands and service providers, for instance, can target hotels to offer wholesale bedding, bathroom supplies, cleaning and maintenance, security, IT support, booking software and even marketing services (print materials, digital advertising and social media management).

The company reported a 15 percent year - over-year increase in first - quarter bookings, boosted by its HomeAway, Expedia and Hotels.com brands.

Bruce Philp is a brand strategy consultant and author of Consumer Republic, winner of the 2012 National Business Book Award

Founders often think they need to write a book to propel their personal brand — but does it really make sense?

Books can help small - business owners with brand awareness, as well as show their expertise.

That being said, this particular book makes a real effort to present those strategies in a way that can be applied in more typical business and branding scenarios.

BTW, I have personal experience in product branding, so I'm 100 percent certain this book should be in your library.

Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).

This book goes way beyond this sort of tactical application and explains what happens in customers» minds when they're exposed to media, visuals, textual content... and virtually everything that goes into making a brand successful.

In her book Hello, My Name is Awesome... How to Create Brand Names That Stick, former Ogilvy & Mather copywriter Alexandra Watkins of naming firm Eat My Words offers two mnemonics to help you get the basics right.

The book uses loyalty programs as the foundation for how to cultivate overall customer loyalty and how invaluable it is to any brand's bottom line.

With the final book due out, how would you develop the Potter brand?

But I believe that some brands have adult crossover potential, especially as the kids who read the first books grow up.

As Zack O'Malley Greenburg argues in his book Empire State of Mind: How Jay - Z Went from Street Corner to Corner Office (Penguin), the key to Jay - Z's success is his «ability to build and leverage his personal brand.»

Her brand new book, The Leadership Gap goes a level deeper than most writers are willing to go.

Kinney's huge global readership may have helped turn An Unlikely Story into a destination, but the store has thousands of books available beyond the Wimpy Kid brand.

From consultants to books to articles, there's no shortage of resources for companies that want to better use social media to raise awareness of their brands.

Her brand new book, Business Boutique, is extremely well done.

Since then, «Wimpy Kid» has become a brand valued at nearly half a billion dollars — thanks to the books, licensed products and three feature films that have earned $ 225 million at the box office.

-- Sophie Kahn, cofounder of AUrate, a direct - to - consumer fine jewelry brand that donates a book to a school for every piece sold.

Britton is also the author of the new book YouthNation: Building Remarkable Brands in a Youth - Driven Culture.

Moreover, its brand only takes it as far as it offers the best deals from the most sought - after local retailers, restaurants and service providers — the kind of businesses that used to reside in the Yellow Pages and $ 10 coupon books.

By writing fantasy novels and developing a successful young adult brand, I am able to generate revenues that can be churned back into my foundation to donate new books.

You don't have to pay the premium for the Microsoft Surface Book over an XPS 13 or Spectre x360, but if you're a professional with money to burn, it's the closest thing Windows laptops have to a luxury brand.

The brand, which started as a subscription - based retailer but has since expanded into brick - and - mortar, has booked an annual revenue run rate of $ 250 million.

The following excerpt is from Karen Tiber Leland's book The Brand Mapping Strategy.

My book, Introduction to Personal Branding, goes in - depth on discoverability, but here are the nuts and bolts.

Almost nothing builds a personal brand like writing a book.

Consumer Reports initially gave the original Surface Book a «recommended» rating but rescinded that after a survey found the original Surface Books had «poor predicted reliability in comparison to most other brands.

Chris is the author of three books, including «The People Powered Brand — A Blueprint for B2B Brand and Culture Transformation» (Paramount Market Publishing, 2014).

Chief strategist Paul Jankowski, who not only authored the study, but also the accompanying book Speak America Too: Your Guide To Building Powerful Brands In The New Heartland, says the proclamation is purposefully provocative.

You'll be well on your way toward publishing your first book to build your personal brand.

She's released a series of workout DVDs such as Bodyshred and Body Revolution, authored a handful of bestselling books about weight loss, and in 2014 launched a women's and children's activewear brand called Impact.

Writing blogs relevant to your personal brand and book topic is the best way to find your unique voice, understand what exactly you are trying to say to the world and how your message resonates with your audience.

Start building a powerful and visible personal brand even before you begin writing your book, because it is going to be the most valuable asset you have to evaluate your audience, find your voice, sell your book, get reviews and get noticed by the press.

Use that personal brand and personally ask people to buy and review your book.

Specifically targeted array of editorial sections (Property, Trade, Investor, For the Record, Book of Lists...) which enable you to advertise alongside editorial content related to your industry with your message focused at solving problems, providing advice and raising brand perception.

The brand had been a target for Naomi Klein's No Logo — a book I was essentially rebutting.

I got rejection after rejection with a similar response: «You have a big personal brand, but we don't know where your book fits.»

-- personal branding and establishing a strong digital and offline footprint are going to be key to actually selling some books.

The Great Marketing Turnaround, by Stan Rapp and Tom Collins (Plume, 1990, $ 12), is the book for entrepreneurs who dream of launching or growing a national brand but don't have millions to spend.

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and author of Branded, a book about retailers and social media.

So the hotel giant is investing heavily in lifestyle brands, boosting its rewards programs, and playing hardball with its online booking rivals.

In his 2003 book «United We Brand,» Mike Moser argues that simple colors, such as the eight colors used in the original box of Crayola crayons, convey brands that are «aggressive, loud, or dynamic.»