Sentences with phrase «brand positioning strategies»

For example, «The brand positioning strategy exercise I took the team through has really paid off.

Not exact matches

CEO Karl - Johan Persson has made responsible supply chain practices core to the brand's business strategy, one which has propelled H&M into a clear leadership position, engaging with local governments and industry in pushing for substantive change.

He has written numerous articles on promotional merchandise, brand positioning and advertising strategies.

«The enlarged group would be an online - led globally positioned betting and gaming business that would benefit from a multi-brand, multi-channel strategy applied across some of the strongest brands in the sector,» the companies said.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

David Gardner is founder and CEO of Chicago - based ColorJar, a creative tech agency that specializes in brand - positioning strategy and custom websites and apps.

A strategy to evaluate and select relevant marketing activities and media channels to complement your customers» buying process, and develop a brand positioning statement

Lead the development, implementation and optimization of all marketing strategies including brand positioning, digital marketing, campaigns, public relations, and more, with the goal of driving unique visits and same store sales for our studio locations.

When developing branding for startups, one must take into account that a brand strategy should reflect the client's positioning statement.

Business owners might be reluctant to adopt a premium pricing strategy because it might feel inauthentic — especially if their brand hasn't already attained a position in the customer's mind as being a premium product.

The business has spent the last six months building for the future with a strategy that underlines the brand's premium position.

«It is those backstories and future - forward implications that position Mintel's 2018 Packaging Trends as essential to retailer, brand and package converter strategies during the coming year and beyond.»

«Private brand strategies are critical for the Australian supermarkets, as consumers view this as central to the overall price positioning of each chain,» said Mr Kierath.

She works closely with senior leadership teams on determining the strategic implications from consumer and operator research engagements, as well as brand evolution opportunities, growth and expansion strategy, international market expansion, marketing strategy and competitive positioning.

«By creating this new position of chief information officer, we will ensure that technology continues to be an integral part of our overall strategy for brand renewal and growth as we head into 2018.»

The overarching aim of the strategy is to position the Australian vegetable sector so it is recognised by the global industry as leading marketers of premium, quality, safe, reliable, branded products.

Many marketing strategies vie for influence over the consumer with critic scores and curation, competition medals, premium packaging, brand positioning, and now DNA based taste targeting.

At Dr Pepper Snapple Group, our success is driven by our leadership position in flavors, our great people, and our proven, consistent strategy to build our brands, execute with excellence and drive rapid continuous improvement across the organization.

Marc Ratner, Streetsense's Founder and CEO commented, «With the addition of Streetsense Capital, the Streetsense team's ability to provide operational insight, enhance brand positioning, value - engineer spaces, and implement sound real estate expansion strategies provides an excellent resource and competitive advantage for Streetsense Capital's investors and the concept founders.

«We're in this unique position that we came into the prize as a very young brand, so for us it's just helped to gain great momentum, exposure and legitimacy and we were able to implement our commercial strategy with the least resistance,» Emme says.

Our strategy also includes growing our existing e-commerce business in China and we occupy a leading position among fashion brands on Sina Weibo.

What's important to us is the investment, motivation and impact we have on our employees, which in turn will improve the quality of our services, and our brand, marketing position and strategy,» continued Jette.

Three years ago, when Autocar UK revealed Land Rover's «three - pillar» brand strategy — Defender, Discovery, and Range Rover — the Sport Coupé was referred to as «Evoque XL» and positioned between the Evoque and Range Rover Sport.

He then returned to Land Rover North America in 2007 and was soon appointed to the position of Executive Vice President of Marketing and Sales, where he was responsible for developing and executing strategy to support Land Rover and Range Rover brands in the U.S.

GM president Dan Ammann confirmed the new strategy to Autocar and said the new approach in Europe will take advantage of its current position as a niche brand in the continent and will include «exceptional service.»

I teach and speak on the subject of book publishing and book marketing, and regularly consult with authors, entrepreneurs, publishers, and brands on their book proposals, market positioning, brand and content / social media strategies.

I've never been the type to position myself on the bleeding edge of whatever new strategy or technology that comes along, so it's not a surprise that when I recently learned about Street Teams, what was brand new to me has apparently been around for a while.

As a marketing executive for a top 20 consumer goods company, Carol Van Den Hende has led the positioning, branding, strategy, design and product development for billion dollar brands.

Landa: Our unique positioning and marketing activation strategy makes us one of the few brands that has the ability to authentically drive new consumers into independent pet stores.

Our unique positioning and marketing activation strategy makes us one of the few brands that has the ability to authentically drive new consumers into independent pet stores.

having served as director of marketing for Prophet Brand Strategy, a worldwide strategic brand and marketing consultancy, as well as key positions with McCann - Erickson, one of the world's largest advertising agencies and J. Walter Thompson, a renowned marketing / communications agency with offices in more than 90 countBrand Strategy, a worldwide strategic brand and marketing consultancy, as well as key positions with McCann - Erickson, one of the world's largest advertising agencies and J. Walter Thompson, a renowned marketing / communications agency with offices in more than 90 countbrand and marketing consultancy, as well as key positions with McCann - Erickson, one of the world's largest advertising agencies and J. Walter Thompson, a renowned marketing / communications agency with offices in more than 90 countries.

Hackett adds that a good product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each category and sub - category • Develop guidelines for choosing new products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned category • Determine how much space should be allotted to each category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story line for the products in their store • Provide training materials for staff to communicate these categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and sub-categorize their business.

In his current position, Zubieta is responsible for creating strategies to optimize revenue for all brands under AMResorts through various sources of business.

At this position, you and your team will be responsible for planning and execution of our world - wide branding, PR, and marketing strategy, mostly in the online space.

I also take a lead on brand management duties, driving the positioning and strategy for the games on our label as well as dealing with all the gritty day to day realities of running a business.

POSITION OVERVIEW: The Communications Department shapes the branding, marketing, and communications strategy of the Center.

Alice Gur - Arie Artist Alice Gur - Arie began her career as a copywriter and graphic designer, eventually responsible for positioning global brands, and developing and executing their communication strategies.

Communication Strategies International Print and Online Media Relations Campaigns Identification and Implementation of Media Strategies Development of Publicity Angles Bespoke Media Training Press Trip Strategy and Execution Tailored Brand Partnerships Content Creation Development of Social Media Strategies Auditing of Brand Strategies Counseling on Brand Positioning and Messaging

His position at P.S. 1, he says, is comparable to that of a curator - at - large, and leaves him time to write catalog essays, curate for private galleries — he has done shows for Mary Boone, Barbara Gladstone and others — and supplement his museum income by doing consulting on strategy for luxury brands like Calvin Klein and Adam Kimmel.

Thanks to our team of professionals, EcoWay has developed a specific, multidisciplinary know - how regarding the integrated policies for the correct application of the rules of the Kyoto Protocol and of Emissions Trading, as well as the positioning strategies for companies on green issues, both in terms of brand and product.

But see the trick: by marketing the brand as non-alarmism and by using a strategy whereby only the lower limits of justified disingenuousness gets defined, lukewarm black - hats target just about every rational positions.

In addition to advising our clients about their online brand positioning and strategy, Jordan works incredibly hard researching and writing about the changing legal profession.

In light of the recent crack down that universities are facing around their brand positioning and consequent marketing and advertising strategies, it begs the question - Is there really a direct correlation between university kudos and graduate salaries?

My position is that developing brands and logos are important, not as important as the reputation that they are representing, but visuals that support and reinforce that reputation as well as a key part of an overall marketing strategy.

Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

April 28, 2016 — Industry veteran is focused on strengthening XDD's brand, marketing and demand generation strategy to position the company for continued growth

define a post-merger plan for the combined firm, which includes a vision and a strategy for the combined entity that addresses expansion of client relationships, brand enhancement and positioning strategy, and media relations.

«Our strategy of focusing on premium mid - to high - end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market.

«We believe Apple will position Beats in the midrange market once it launches Apple's own - brand Bluetooth headphones, in order to maximize profit with a dual - brand strategy,» said Ming Chi Kuo at KGI Securities in a note to investors.

«This position essentially validates our strategy to expand our brand and user - base in the long term and proves that our titles can reach the highest spots in the charts.