Sentences with phrase «brand value for»

The second, we call these pillars, is restoring the brand value for Cole Capital, which is the investment management arm of VEREIT.

Read Deckinger talk about the importance of storytelling to a brand, in an Entrepreneur piece called «How Storytelling Can Create Brand Value for Your Business».

If you want branded value for your budget, then H&M is one of the baby clothes websites to go to for special occasion clothes.

Not exact matches

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.

Without a good brand story, your product holds no inherent or emotional value for your customers.

For companies old and new, this evolution from selling products to selling services — leveraging the proliferation of internal and external data across the value - chain, to redefine or create your brand, product or service and create unique relationships — is a powerful concept.

«For the employees and for the primary stakeholders, the distributors and retailers they are associated with, it could be taking a smaller business, longer - term approach» that could help increase the brand's value, Bachenheimer saFor the employees and for the primary stakeholders, the distributors and retailers they are associated with, it could be taking a smaller business, longer - term approach» that could help increase the brand's value, Bachenheimer safor the primary stakeholders, the distributors and retailers they are associated with, it could be taking a smaller business, longer - term approach» that could help increase the brand's value, Bachenheimer says.

But increasingly, trust is providing consumers a functional benefit that we've never seen before: It allows people to use brands as surrogates for their own values.

For any e-retailer, the long - term growth objective has to be to gain and maintain a loyal base of high - value customers — a scarce commodity, no matter how compelling the brand.

He hires a bunch of economists and finance gurus to run the numbers on prospective deals while he spends more time talking because he receives a higher return for public appearances (and continues to increase the value of his «brand»).

As an example, about a year after VMR was up - and - running, everyone told me to invest in brand awareness but building a brand has little value if your flagship product can't evolve for your customers.

The Nymi name doesn't have quite the same brand value as Panasonic or BlackBerry, but Martin believes it's particularly important for startups to establish a clear identity.

While Time - Life may have been one of the first to try direct sales in the early»90s, brands like Johnson & Johnson, which spent $ 22 million on its DRTV launch of Neutrogena SkinID in 2008, see value in the ad format once reserved for the Shake Weight.

Marketing is all the stuff we make up to create value for businesses and brands by creating value for customers.

So for a company like Rolls - Royce, what's the actual financial value of all those brand mentions?

(My own candidates include situations in which the person is the product, or when the values of the person lead you to have doubts about, for example, the integrity of a brand and the cluster of values the brand is supposed to represent.)

Brands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehoBrands launched a new multiyear strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long - term value for all its stakehobrands around the world, creating significant long - term value for all its stakeholders.

For entrepreneurs running these overnight sensations, however, it's a tough balance between getting all the benefits of that growth, including brand recognition and getting in with value retailers, while taking steps to make sure it's sustainable over the long run.

This made the new slogan high - value — something every brand should strive for in all creative elements.

«That for me is what Canadian brands probably should be playing because with that the media buy was zero and they can get that talk value out there.»

If you are Mark Zuckerberg, you have already established your brand and your value, and for the most part, pajamas will not cause a negative affect on the image that you have created.

I have been in the personal branding game for a long time, and for an audience that prides itself on making smart long - term investments, it confuses me why so few investors and venture capitalists see the value in building some element of thought leadership for themselves.

Monday's presentation, made via webcast, was a let down for many because McDonald's said its three areas of focus were driving operational growth, revitalizing the brand and «unlocking» financial value.

So marketers working in these industries soon realized they needed to delve deeper into themes to really add value for their target consumers, regardless of whether the content directly «sells» their product or brand.

In order to increase your personal brand awareness, you will need to provide some kind of value for your audience.

While people used to seek and connect with brands that fit their values, they now expect the opposite: for brands to do the work and reflect their unique needs and preferences.

Good reviews, the willingness to pay a premium for your product or service, and the general goodwill you create through providing exceptional value to your consumers is your brand.

«It's a chance to show your value, show a confident brand and set you up for long - term career success,» she said.

For the vast majority of all other companies, however, we do not have (and probably do not want the kind of) the brand equity with our customers to allow us to wear pajamas in a professional environment, so it could greatly harm the value we are trying to convey.

Through the lens of these three metrics, we can begin to form a strategy for measuring your brand's emotional - value.

But here's the bear case for Buffett, if you want to make it: Buffett has generally favored business that have a lot of value in their brands.

The deal values Kind at more than $ 4 billion, according to people briefed on the transaction, marking a significant valuation for one of the most prominent new food brands to hit store shelves in recent years.

Sure, there might be value for some brands if they are able to cultivate a following, but at this point, it's safe to say it's every brand for itself.

Achieving a protectable name is important for the asset value of your brand, but it is also defensively important to ensure not only that your name is protected, but your brand as a whole is protected well into the future.

This ties into the value of storytelling for brands vs. simply selling.

Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third parties — often more than they value your word alone.

WiseStamp took the simple idea of having basic email signatures and enhanced its value by providing simple yet powerful tools for customizing email copy, helping brands to leverage the attention emails normally receive.

And Netflix has made a point of sticking with exclusive content if it can, because that allows it to charge more and builds more long - term value for the brand.

Even though Shavitz» hermetic lifestyle has many setbacks — he doesn't have running hot water, for example — his respect for the mother nature actually reinforces the brand value.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand.

Much has been written about the connection between corporate culture and branding, and it should be thunderingly obvious by now that hiring people who don't share a company's values is, in the long run, a recipe for disaster.

If there is a real need, people pay more for a brand - name, and perceive a higher level of trust and value, as well as an emotional attachment.

Millennials crave stylish settings but often lack the deep pockets of Baby Boomers, accounting for the surge of value - chic brands.

With more than 75 percent of the world having access to mobile devices, today's marketer can't ignore the value of offering second screen value for their brands and clients.

We continue to see a lot of growth potential for each of our three brands, and through our focus on enhancing guest satisfaction and franchisee profitability, we believe that we will create value for all of our stakeholders for many years to come.»

This creates enormous value for both brands as well as consumers.

These forward - looking statements include statements about our expectations regarding our high conviction that our «Winning Together» plan unveiled this morning will improve guest experience and drive sales and profitability for our Tim Hortons restaurant owners; our expectations regarding the growth potential for each of our three brands; and our expectations and belief that through our focus on enhancing guest satisfaction and franchisee profitability, we will create value for all of our stakeholders for many years to come.

Create a compelling employer brand by designing a company career website for job seekers outlining the organization's values, culture, accomplishments and benefits.

Beneath the surface, though, the name change reflects the vision of an organization hoping its brand, culture, and values will endure for generations to come.