That mind shift was necessary, he says, because digital marketing still suffers from a large divide between
branding agencies who look for long - term messaging, and direct response
marketers who
rate success entirely by the number of conversions.
How
Marketers Score Their Firms on 17 Digital Capabilities A new survey of brand and agency marketers from BCG asked marketers to rate their marketing abilities on a scale of 1 to 100, 100 being
Marketers Score Their Firms on 17 Digital Capabilities A new survey of
brand and agency
marketers from BCG asked marketers to rate their marketing abilities on a scale of 1 to 100, 100 being
marketers from BCG asked
marketers to rate their marketing abilities on a scale of 1 to 100, 100 being
marketers to
rate their marketing abilities on a scale of 1 to 100, 100 being the best.