Sentences with phrase «brand perception firm»

Brand perception firm YouGov BrandIndex polled US consumers to find out what the top 10 favorite snack brands are for 2012.

Not exact matches

Since JetBlue announced plans to rebrand in late 2014, the percentage of people polled who have said they are positive about the JetBlue brand has fallen almost eight points, according to YouGov, a research firm that surveys brand perceptions.

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

Ultimately, the whole affair influenced public perceptions of Dell to such an extent that market researchers concluded the firm had «sustained long - term damage to its brand image».

Among the questions submitted by our audience, the topic of brand perception and how it relates to your law firm's marketing strategy came up several times.

Aligning these two perceptions — and reaping the business benefits therein — often comes down to one of the most marginalized assets a law firm has: its brand.

So, your firm does have a brand, and it exists based on the collective perceptions that have developed with your clients, prospects, and community, and is the result of every interaction they have had with and about you.

Establish what the current brand perception is for your firm.

And just like now, the way your law firm uses social media — including your response to positive and negative comments on Facebook — will do a lot to influence your firm's brand perception among social users.

Limitations: Sales promotions can temporarily increase the flow of traffic to your firm, but should always be used as a temporary promotion strategy to avoid stockpiling and so it does not lower the brand perception.

Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

Marketing functions focus on visibility and shaping client perceptions of your firm and attorney brands.

The following BASF Sponsor Firms were included on BTI Consulting Group's «BTI Brand Elite: Client Perceptions of the Best - Branded Law Firms 2013» list: Latham & Watkins; DLA Piper and Morrison & Foerster.

One is brand perception: Having your firm appear in a magazine, trade publication or newspaper still conveys a certain level of professionalism.

Each and every law firm included in BTI Brand Elite 2018: Client Perceptions of the Best - Branded Law Firms is the direct result of a specific unprompted client citation.

They may carry out surveys to understand public's perception of their brand / services, which is helpful in properly positioning their firm in the market place.