Sentences with phrase «branding brand reputation»

Employer Branding Brand reputation recruitment strategy Work cultureAll things being equal job seekers prefer to choose a new role not on the basis of salary or job title but for the sake of the employer brand and organisational culture.

Employer Branding Brand reputation recruitment strategy Work culture

Employer Branding Brand reputation recruitment strategy Work culture MORE

Not exact matches

By being more flexible and adaptable than your larger competitors, you have a chance to build your brand's reputation and customer trust.

So buyers adopt and rely upon shorthand references such as your brand equity and the length of time you've been around and equate these aspects of your reputation with quality and stability.

By treating social media like a conversation, you can organically build followers and a great reputation for your brand.

For entrepreneurs, a bad personal reputation will extend to your brand's reputation as well.

This came in handy: Virgin became known as the brand that could go into sectors with troublesome reputations and shake them up by applying our values.

If you develop a company culture based on mutual understanding and respect, your employees are more likely to enjoy their jobs and become ambassadors for your brand and reputation.

In this hangout, editorial director Ray Hennessey talks with branding and customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America about how to come back when your company's reputation takes a hit.

Earning a reputation for trustworthiness and fairness for your brand is a valuable but long - term process, and it starts at home.

In this day and age of immediate media attention, one tiny slip from your endorser could really hurt your brand's reputation.

Cornell also boasted a track record of building private - label brands, a priority for Target, and had a reputation as a leader who could rally the troops and change a culture.

Alaska's new uniform collection is part of a brand refresh for the Seattle - based carrier, which is incorporating the edgier brand and culture associated with recently acquired Virgin America into Alaska's own reputation for service and reliability.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

So, if you're a marketer or entrepreneur, brand reputation should be at the forefront of every decision you make.

And its clout with landlords could make it an ideal partner for fashion brands with rising reputations but fewer resources, helping them secure better real estate.

Aside from the inherently valuable research, this experiment could end up providing a short - term boost to your brand's reputation.

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.

The drugstore chain is one of Canada's strongest retail brands, and the company climbed by 4.6 points and two spots in this year's Reputation Institute survey.

The fact that trust is crucial in markets is evidenced by the fact that businesses have come up with such a dizzying array of mechanisms designed to generate trust — everything from brands (which carry reputations) through to warranties, return policies, endorsements and third - party guarantors.

Each year Canadian Business teams up with the Reputation Institute to bring you the list of Canadians» favourite brands.

Our hand - picked board of advisors answers burning questions on the best strategies for everything from building an online reputation to branding and social media marketing.

For example, if a consumer walks into a store and buys a pair of third - party - branded goggles featuring its HUD tech and they don't work, who takes the heat and whose reputation is in jeopardy?

Make your case by citing professional development, networking, learning, brand and reputation.

Lulu fares comparably to brands like Loblaws and BMO, but Rob Jekielek of the Reputation Institute says its score shows room for improvement.

Foreign brands often carry a better reputation than their Chinese equivalents; recent crises involving toxic chemicals in Chinese - made food and cosmetics have fueled that sentiment.

But there's potential to exceed their expectations, and with so few brands taking advantage of the opportunity to wow their buyers, it's a no - brainer opportunity to make your mark and build your brand's reputation.

To build brand loyalty and a great reputation, start using cloud - based based customer support tools like Freshdesk, which provides a single place to track all customer queries as well as automation for many steps of customer interaction.

Offering your audience a seamless shopping experience will enhance your brand's reputation by allowing consumers to do everything from looking at products to buying them through your chatbot, thus increasing sales.

Keep hitting the brand bullseye: Target has built a strong reputation on its ability to really connect with its consumers in a way that results in a kind of loyalty not usually associated with a place you can buy your toilet paper.

While Alaska's reputation is built on cost and customer service, Virgin had two sought - after brand qualities that Alaska did not.

Workplace productivity, company culture and brand reputation can all suffer when just one team member quits.

The author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand and boosting utilization of hospital services through increased referrals to family and friends.»

And yet, these people also represent a difficult new reality for entrepreneurs: In the increasingly complex world of e-commerce, everything about a brand — from its reputation to its pricing — can be up for grabs.

In a blog post yesterday, Chen called out Apple for putting the brand's reputation above the greater good.

Investing in creating a strong brand and a good reputation is an effective way to compete with the big guys when it comes to attracting talent.

Branding is perhaps most significant during the startup phase, when your reputation is nonexistent, your resources are tight, and your entire company will live or die by how much revenue you're able to generate early on.

And a recognizable consumer brand put a glossy sheen on an industry that hasn't entirely shed its slightly dodgy reputation.

Your brand affects the reputation of your business as much as it does your professional career.

The idea seems to be the same as the Times», as the Journal hopes to leverage its brand and reputation with its readers, many of whom are wine drinkers.

Reputation and image are becoming more and more important to big brands, so stay tuned for plenty more impressive stunts in the future, particularly as advancing technology allows us to extend further than the confines of the ground!

We've built respected operations that help my brand and my reputation.

Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long - term loyalty of your customers.

Building your brand's reputation through engagement and great content is a goal that can lead to a piece of content going viral, but more importantly it will give you a loyal, dedicated follower base.

If retailers like Target or Gap, which tweeted in support of the Supreme Court decision to legalize gay marriage, choose later to stay quiet in the face of regulation that threatens LGBT rights, their branding and reputation goes from progressive to hypocritical.

As Canadian Business found out when it conducted this year's reputation survey, people generally believe that RIM is an innovative, well run company, but they have little emotional connection to the brand itself.

This TEDx - talking retail guru who has consulted for brands like Kraft, TOMS shoes and Lincoln has earned a reputation for thinking outside the box when it comes to the future of shopping.

«They get a stamp of approval by a recognized brand, BDC, in terms of professionalism, and they can leverage that in terms of external reputation.»

Not only does this help you gain some footing, especially within a brand - new industry or area of expertise, but it can also help you build a solid reputation right from the start.