Sentences with phrase «branding power of»

CEO Lucas Donat says it's the secret weapon of the new generation of dot - coms that want the branding power of offline and the accountability of ROI - positive advertising.

Our success in making it a hit shows both the capabilities of our developers and the brand power of our IP.

Dimensions has the brand power of Lego behind it, but also has a hefty pricetag attached - # 99 on PlayStation 4 and Xbox One, or # 89 on PS3, Wii U and Xbox 360.

I can't see Plants Vs Zombies 2 out selling Battlefront so when their next big release is on the horizon and they have a discussion on having micro-transactions or releasing a shell of a game for full price they will look at these two games and come to the conclusion that the shell of a game with micro-transactions sold millions more, so that must be what the consumers want, purposely ignorant to the brand power of Star Wars.

If You Don't Know Brand Power Of Huawei Then Stop Using Mobile Phone.Huawei is a Big Brand Name All Over The World.

Of course optics has a brand power of Carl Zeiss and has a LED Flash.

Not exact matches

Maybe that will be the case, but for companies that have the patience and the plan to deal with them, a huge market of consumers with growing purchase power and no brand loyalty are just waiting for a company to court them.

As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.

Other online movements such as #BlackGirlMagic, which Julee Wilson from the Huffington Post described as a way to «celebrate the beauty, power and resilience of black women,» have spurred brands to expand shade offerings addressing the vast spectrum of skin tones and take an all - encompassing approach to marketing mixes further fueling success.

On this episode, Entrepreneur Network partner Business Rockstars spotlights designer Shaun Neff, who talks about the power of branding, what he has learned from starting his own business and the most rewarding aspects of becoming an entrepreneur.

He is the author of the award - winning 2012 book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media, which teaches brands large and small how to use social media for business success.

The sports - apparel maker Under Armour, for example, uses Qualtrics to power a field - testing portal where fans of the brand sign up to try out products.

And while that's a great story about the power of branding as a strategic - marketing tool, the truth is Intel would not enjoy the reputation and market share it has today if not for the fact that it designs and manufactures industry - leading microprocessors.

We've got a new partnership with MasterCard, where we're powering the loyalty system for an entire brand, and we're moving into the world of connected cars.

«Now, creative designs and the power of social media can get a T - shirt brand up and running — and generating revenue — almost overnight.»

An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage -LSB-...]

Harness the power of your current - loyal customer base and include them in spreading your brand's social proof.

The power of brand identity can not be understated, as every call and email are a representation of your brand and the value proposition of your business.

This is a mix of culture, community and corporation that leverages the power of social networks to attract a community of employees and prospects (brand advocates if you will) who believe in and trust the brand's mission.

Unfortunately, the consumer has to make a bit of an investment as well, but that's what's really the staying power of the PlayStation brand.

Rather than naming the company after its first product, they suggested building an overall brand identity and then using the power of the superbrand to launch subsequent products.

«They clearly lost control of where the market's going, and the scariest thing for them is that the balance of power has shifted away from the things that they can control — brands, distribution and the power of TV advertising,» he says.

«Brands will win by celebrating our common humanity and unleashing the power of people to help each other live better,» reads the BBMG / GlobeScan report.

In that sense, Apple and Amazon have big advantages over Kobo because of their proprietary digital media stores — not to mention the power of their brands.

They can cherry - pick projects to extend and amplify the power of their brands.

Creating more moments of joy in approximately 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

In today's market, harnessing the power of social media is a must if you want to grow your business and grow your brand.

Even Viacom (VIAB) has seen better than expected results, despite being embroiled in a power struggle between CEO Philippe Dauman and controlling shareholder Sumner Redstone — and despite criticism for its lackluster stable of fading brands like Nickelodeon and Comedy Central.

Ultimately, Google is rewarded for being consistently relevant, and if you deserve one of the top rankings based off of the power of your brand, Google is incentivized towards giving you a powerful rank.

Brands can't underestimate the power of social media — it connects us.

Additional Definitions Power Brands include some of the company's largest global and regional brands, such as Oreo, ChipsBrands include some of the company's largest global and regional brands, such as Oreo, Chipsbrands, such as Oreo, Chips Ahoy!

When it comes to the power of the brand bullies, it seems that Descartes was way ahead of Naomi Klein.

«The profit margins are very good, and it will help MTY's other brands because of the buying power of the coffee bean.»

Adam Fleischman, the founder of Umami Restaurant Group, agreed, saying that the power of companies like Chipotle is that their brand often resonates with customers even more than their products do.

Unilever, the parent company of dozens of household brands such as Dove, stopped producing ads featuring gender stereotypes in 2016 upon determining that a mere 2 percent of all ads feature intelligent women, 3 percent show women in positions of power and 1 percent portray women with a sense of humor, Fortune reports.

By harnessing the power of larger and more diverse sets of data in creative ways, Dstillery is able to provide more accurate conclusions that better serve the customer, and the brand.

Chris is the author of three books, including «The People Powered Brand — A Blueprint for B2B Brand and Culture Transformation» (Paramount Market Publishing, 2014).

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

Adweek applauded Duracell's «Island Without Power» ad talking about Puerto Rico's struggles in the aftermath of Hurricane Maria, saying,» «Island Without Power» is an example of a brand doing activism right in the wake of political upheaval and natural disaster in a year when many brands got it very wrong.»

Over 20 years, Reimer parlayed a job in the repair bay of a tiny rural snowmobile dealership into the creation of a well - recognized international brand that's become de rigueur in the power - sports world of snowmobiling and motocross.

Celebrities likely get a higher portion of the sales, given the credibility and branding power they lending to AppMoji.

In a very short period of time, with no cost other than my creativity, I got attention for my brand, engaged with followers, and added new followers to my power base.

I thought it would be another 10 year cycle (like waves 1 & 2), but a couple of things accelerated it, like the union of CMOs and CIOs together to power next - generation business and customer analytics to drive targeted, personalized 1:1 experiences to build trusted, long - lasting brand relationships.

«It's very important as a professional and as a brand to exude that sense of absolute control and power until it's really organic and integral,» she says.

And pricing power becomes a concern when it's Amazon (or another platform company) that owns the customer relationship, as evidenced in the retail sector, where big brands have sought to build their own direct - to - consumer sales channels to offset the impact of Amazon's pricing power.

Back in the»90s, Spin Master scored a hit with its Air Hogs brand — a line of air - pressured powered planes that had the amazing ability to always land in trees or the neighbour's backyard.

For many companies, Super Bowl ads are an opportunity to change how their brands are perceived — in fact, nearly 40 percent of people say that these ads have the power to do that, according to data by ad network MGID.

Consumer surveys also identified that 87 % of consumers purchase products related to a brand's event after attending, confirming the marketing power of events.

One of the ways that brand protection companies and PR agencies assist in reducing the power of these news items is by helping clients reach out to news organizations for potential interviews.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.