Sentences with phrase «branding executive branding»

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Not exact matches

I've seen how an executive vastly increased her company's valuation by throwing away a $ 2 - billion line of business she knew was undermining her company's brand.

4:00 PM Paul «Triple H» Levesque, executive vice president, talent, live events, and creative, WWE; Stephanie McMahon, chief brand officer, WWE

And then there are people like Jason Klein the young branding executive who, when hired to rename the Hartford minor league baseball team, chose the bizarre, seemingly ridiculous, and ultimately ingenious name, Yard Goats.

Generic» is how Nick Clark, executive creative director at brand consultancy The Partners, describes it.

For any other major corporation, such a move would trigger a tweetstorm of bullying accusations, perhaps a tarnished brand image, and a half - hearted executive apology.

Mattel, the toy maker behind the iconic Barbie and Fisher - Price brands, has appointed Google Americas President Margaret «Margo» Georgiadis to serve as chief executive officer, the second change to the CEO post since early 2015.

Outgoing CEO Schultz, who for many investors is closely tied with Starbucks» identity, will be executive chairman and focus on the brand's Reserve roasteries around the world, its Reserve retail store format and social impact initiatives for the company.

Starboard Value, the activist firm waging a proxy fight against consumer giant Newell Brands, on Monday put forward the names of the 10 executives with whom it wants to replace the Newell board.

While Nesi admits he had no beverage experience, he was able to convince executives to take a chance on him and sell the brand in Asia.

«They've begun to create buzz around the brand again,» says Ron Frasch, a former chief merchant at Saks Fifth Avenue, and now a private equity executive.

I served in key executive level positions with major consumer brands in the convenience and food - retail, automotive and credit card service industry.

Recognize that CEOs or other executives — whether they be someone like Elon Musk at Tesla Motors and SpaceX, or Tim Cook at Apple, are aligned with the brand, top to bottom.

As an executive with consumer brands in the convenience and food - retail, automotive and credit card industries, he'd developed the first U.S. chip - enabled credit card for Bank One and helped launch the Suburu Outback — among other impressive feats.

Brand went on to share that companies should add data to «existing reporting and business intelligence tools that help those retailers make sense of these massive banks of in - store data with a new layer of intel to their decision - making at the executive level.»

«We would not do this again,» says SerNet Chief Executive Johannes Loxen of the branding blitz, which he says was overkill because a relatively small number of people were affected by Badlock.

Perth's business community could not help but smile at former Saatchi and Saatchi executive creative director Michael Newman's opening comments to a WA Business News branding awards lunch last week about «the law of simplicity».

From legal action against President Trump's executive orders to numerous Super Bowl ads, many brands have chosen to take a stance in the current political climate.

A BRANDfog study found that when a brand executive has something to say, individuals on social media listen.

Leverage executives within your organization by using their personal brand to reflect your company's brand.

Undies boss tripled her pay, then sacked 1,850 workers In an act that could only be described as corporate bastardry, shameless executives at Bonds owner Pacific Brands awarded themselves pay rises of up to 170 per cent while they sacked nearly 2000 workers.

With a strong brand identity, excellent franchise relationships, and passionate executive leadership team firmly established, Firehouse Subs is positioned to grow with the right franchisee partner.

As Bud Light struggles to attract millennial and Gen Z drinkers, a Miller Lite executive slammed the brand's viral «Dilly Dilly» campaign in a recent interview.

«You see these little companies building out service brands because they want to have account executives who work with customers,» Atkinson adds, «so they try to spin their products into serving three different groups in the first couple of years, and that's a very adverse situation to get into.

I think it is a signal that they are not too terribly excited about the prospects of those brands,» says Eric Shepard, executive editor of Beer Marketer's Insights.

«Being there at the mouth of Central Park... we think it's a great platform for the brand,» Chief Executive Kevin Plank told Wall Street analysts during the company's second - quarter results conference call.

«The collaboration with Kanye West has significantly elevated the perception of our brand,» Adidas Chief Executive Herbert Hainer told analysts in March 2016.

Brand equity: The Yahoo - Verizon deal hasn't closed yet, but if you needed a clearer sign that its executives have full faith it will actually, really, truly happen, see Tim Armstrong's announcement yesterday, via Twitter: Upon closing, Yahoo and Aol will merge into one company called Oath.

A survey of 34 executives from leading US fashion companies last year found that, for the first time, fewer US brands were looking to China for products, even though the country remains the top sourcing destination for the industry worldwide.

«Brands are being held to a higher standard than they have been in the past,» Mimi Chakravorti, executive director of strategy at the brand - consulting firm Landor, told Morning Consult.

Pilozzi believes Target executives should ditch sales strategies grafted from its U.S. operations and come up with a brand - new, made - in - Canada plan that clearly defines the Target consumer and identifies what sets the brand apart from the competition.

These brands now join PVH and Tchibo which signed in 2012, according to Scott Nova, executive director of the Worker Rights Consortium.

Shares of Under Armour are dipping on Wednesday a day after the athletic gear purveyor reported two key executives would leave the brand, including the crucial chief merchant.

The chief merchandising officer is an important position for any apparel and footwear designer — they are the executive that sets the overall aesthetic for the brand.

Our program is packed with world - class designers, architects, branding pros, artificial intelligence experts, and design executives like Gilbert, who will be joining me on stage to talk about his playbook for design at IBM.

With our strong brand identity, exceptional franchisee relationships, and passionate executive team, Firehouse Subs franchises are perfectly poised for development with the right investor.

Employees at participating firms are surveyed on engagement (whether they feel motivated at work), performance culture (whether success is rewarded), leadership (whether executives treat their team as valued assets) and employment brand (whether they are proud to work at the company).

The Italian - American automaker is forecasting Jeep's annual sales to jump about 30 percent next year to 2 million vehicles and predicts the brand could eventually deliver 7 million units a year as appetite for SUVs surges worldwide, Chief Executive Officer Sergio Marchionne has told analysts.

«This acquisition will significantly expand our presence in the U.S. branded organic and natural foods industry, where sales have been growing at a 12 percent compound rate over the last 10 years,» said Jeff Harmening, General Mills executive vice president and chief operating officer.

«Our clients like to be connected to the Louis Vuitton universe wherever they are,» the leather - good brand's chief executive officer, Michael Burke, said in the statement.

Gap said on Tuesday that Jeff Kirwan, president and chief executive of its eponymous brand will leave the apparel retailer, pushing its shares down 5 percent.

Although the South Korean unit has been hobbled by labor costs and hurt by GM's decision to pull its Chevrolet brand from Europe, a key export market, any decision on whether to pull the plug on the unit will not come easy for GM Chief Executive Mary Barra.

Asked about rumors that Nokia was looking to re-enter the handset market, Chief Executive Rajeev Suri said last week he was looking into ways to bring the brand back into the consumer market through licensing deals.

What to include: Business plans vary in length — anywhere from 20 to 50 pages — but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).

«It is clear there are some remarks that we don't support,» Chief Executive Kasper Rorsted told a conference call for journalists, but added: «We are very committed to the Yeezy brand moving forward.»

When she visited Montreal in May 2013, the seasoned apparel executive admitted that the Dutch chain was in poor health, having failed to keep up with the style and trends of the times or to become a unique and distinct brand.

Previously, Kennedy was executive vice president and chief financial officer of Vanguard Car Rental, the parent company of the National Car Rental and Alamo Car Rental brands, a privately held rental car company owned by Cerberus Capital Management.

Reaching 32 million people with a single video is the kind of viral sensationalism brand executives fantasize about.