Per Kim, it used to look something like:
Brands rank for keywords, consumers search for brand stuff and consumers buy brand stuff.
Not exact matches
The
brands most likely to notice a difference in their
rankings are those trying to compete
for keyword phrases that Google hasn't encountered before.
Rank for both your
brand name and important industry
keywords with organic SEO.
With his guidance, we managed to form a strategy that lead to consistent page 1
rankings for high competition
keywords across our
brand new blog.
For many businesses, like SAAS and service based businesses, content marketing drives sales through branding and allowing the business to achieve SEO rankings for their main keyword on their home pa
For many businesses, like SAAS and service based businesses, content marketing drives sales through
branding and allowing the business to achieve SEO
rankings for their main keyword on their home pa
for their main
keyword on their home page.
App
rankings for search results now appear to take into account factors that go beyond simple
keyword listings, like partial
keyword matches and competitor
brand names, somewhat de-emphasizing the
keywords that developers enter manually.
Apparently, your website
ranks high
for the
brand keywords in the organic search results.