Before moving on, I'd like to point you toward a new post from London in which our good colleague Sheila Bounford writes of
Brett Sandusky's post, Elephants in the Room — which I touched on in my Thursday coverage from the conference in Writing on the Ether — and on Michael Cairns» The Death of the Middle Man — Predictions for 2013.
In a white paper on the 11 uppermost trends and opportunities in publishing, Digital Book World and Thad McIlroy made reference to a statement by
Brett Sandusky that, «the book publishing industry has a history of creating product for a «customer» that they never speak to, speak of, see, interact with, or consider.»