«Dilly Dilly» has become a new phrase for cheersing, but it's actually not driving
Bud Light volume.
'' «Dilly Dilly» has become a new phrase for cheersing, but it's actually not driving
Bud Light volume,» Butler continued.
Not exact matches
In its largest market, the United States, cost savings pushed up profits but
volumes fell as the growth of higher - end beers failed to compensate did not make up for falling sales of Budweiser and
Bud Light.
The largest brands — including
Bud Light and Miller Lite — contain fewer calories and
lighter alcohol
volume than, say, a heady Russian Imperial stout.
Bud Light's retail sales
volume fell 6.8 percent in the four weeks ending Feb 10 (which includes the all - important Super Bowl period), compared with a 3.5 percent drop for Lite, according to Nielsen data recently cited by Beer Marketer's Insights.
In the first quarter of 2013, AB - InBev sales by
volume in the U.S. were down 5 %, and as AdAge reported, for one four - week period in the spring, sales of ubiquitous brands like
Bud Light, Budweiser, and Miller Lite decreased by 6 % to 9 % compared to the same period a year prior.
But
Bud Light's share is down from 16.2 % in 2016 as the brand suffered its biggest yearly
volume drop ever — a 5.7 percent decline, according to Beer Marketer's.
However,
volume sales of domestic premium beers (Budweiser,
Bud Light, Coors
Light and Miller Lite, among others) continued to slide, about 2.1 percent.
Domestic premiums (Budweiser,
Bud Light, Miller Lite, Coors
Light and others)-- the largest beer segment — are in decline, as
volume sales dropped 3.9 percent while dollar sales dipped 3 percent.
Anheuser - Busch InBev's
Bud Light bore the brunt of accelerating
volume declines in US mainstream lager last year, new analysis has shown.