I had a co-worker email me the other day asking for a blog post about the benefits
of business blogging.
However, some of the key principles of media and personal blogs are still very much important
in business blogging.
It's also important to note that when you're
doing business blogging, your blog posts are about a particular subject matter related to your business.
Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road.
This could be an entire blog post of its own, but I'll try to keep this brief, if only for the purpose of helping better define
what business blogging is.
Companies that want to avoid making
business blogging mistakes can hire a blog consultant like the folks at TopRank or any of the contributors listed in the left side bar of Business Blog Consulting.
There is an active
small business blogging community, Twitter networks and other online forums which make it far easier today to get help.
We've compiled a list of 7 of the most
common business blogging mistakes we see and some insight on how you can improve:
Because business blogging has different goals, it also has some distinct best practices that distinguish it from individual and media blogs.
By Steve Lazuka, Zerys for
Agencies Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.
via
Better Business Blogging — One of our Web design clients recently asked us whether she should have her blog separate from her main author website, and this article answered the question wonderfully.
Ken Makovsky of Forbes Magazine confirms that
business blogging adds elements of humanization, visibility, and credibility; additionally, it establishes industry expertise, addresses important issues, promotes policies and products, and generates leads and business.
Hey Hugh, Looks like this is a print out of one of Scoble's presentations from 2006:
Successful Business Blogging: The Scoble Prescription — 15 Points To A Killer Blog.
Keyword stuffing or even just using a high keyword density isn't an
effective business blogging tactic in the world of Panda 3.9, where quality trumps quantity.
Boston, MA About Blog Get inbound & content marketing tips
on business blogging, hiring marketers, inbound marketing strategy, Hubspot & marketing automation hacks.
He writes on behalf of Colorado Technical University and has a keen interest
in business blogging and social media
But before you jump on
the business blogging bandwagon, get familiar with the basics and choose a blogging solution that's right for you and your startup's goals.
Mikal E. Belicove is a market positioning, social media and management consultant specializing in website usability and
business blogging.
Outlined below are
business blogging tips that will help you maximize a brand's online identity.
Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.
First, if you don't know what a business blog is, this post, «What Is
Business Blogging?
Are you already well underway when it comes to
business blogging?
If you're trying to explain one of the core tenets of inbound —
business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility.
Business blogging can be one of the most important tools in tying traffic and leads to a corporate website by generating content that search engines value and people enjoy sharing on social networks.
As a result, more marketers will start to measure the ROI of their blogging efforts using closed - loop analytics — to understand their blog's impact on lead generation and customer acquisition and tie
their business blogging efforts to the bottom line.
I had a chance to talk to Leigh Anne Wallace who blogs at TheB2BLead and got her perspective on
business blogging and what she has learned from her experience.
For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics — using Facebook and Twitter for business, email marketing,
business blogging, etc..
Business blogging is a solution to that conundrum.
In short,
business blogging is a low - cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business.
Business blogging is one way to help get your business out in front of people looking for your products or services on the internet.
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business blogging, buyCalls, content marketing, external links, google, google authority, internal links, link building, search engine, search engine ranking,
Business blogging is not an option for your business.
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business blogging, buyCalls, content marketing, content marketing tactics, search engine, SEO, small business blogging,
Neil Patel published an Infographic which revealed that
business blogging can get you 97 % more inbound links as compared to websites who don't blog at all.