Matt Maier,
CEO of ad blocker company AdBlock, told Business Insider it could turn out to be a problem for his company because Google could choose to disable third party ad blockers, but he emphasized that nobody knew what the Coalition for Better Ads was actually doing.
The brainchild
of CEO and former Googler Ben Barokas (who brought on JP Carlucci, Matt Adkisson, Brian Kane, Geir Magnusson, and Jeroen Seghers as cofounders), Sourcepoint lets publishers decide how to present their messages on servers with
ad blockers, whether that's choosing to circumvent the
ad blocker, allowing the user to choose their own advertising experience, asking the visitor to pay, or merely saying «our
ads pay for your content, how about you choose to allow them.»