If advertising isn't in your budget,
Caballo suggests trying Facebook Insights, a free analytics program that will show you which of your posts are most popular, what techniques are working, and what your readers are looking for.
Not exact matches
-LSB-...] If you're not sure how to pare down your social media engagement, Frances
Caballo, author of Avoid Social Media Time Suck,
suggests focusing on platforms where your readership hangs out.