Sentences with phrase «certain author marketing»

Certain author marketing functions are best planned at the beginning of the year.

Not exact matches

Despite the increased investment and exploration of VR, «the market remains too premature to accurately predict average sales prices (ASPs) for certain products,» the report's authors said.

Author's note: due to a certain behemoth (and now, I must add, egregiously stingy) coffee corporation's refusal to pay a certain requested endorsement fee for the fine marketing push they...

Lead author, marketing professor Onur Bodur explains that, «this is because asking people to predict whether they will undertake a certain behaviour increases their probability of actually doing so.

Sue explained that in traditional publishing, authors don't have much say in certain aspects of marketing — the title, layout of novel, interior design — but authors have to figure out how to market their book all on their own.

Even so, there are catches to these «just follow the yellow brick road» step by step sites, like the site owning the rights to the author's book for a certain time period or restricting the author to only marketing the novel on their site.

But the Association of Author's Agents refused to condemn it, saying: «There are certain activities that our code of conduct explicitly prohibits and the practice of agencies offering their authors a way to market their books directly to the reader is not one of them.»

Perhaps if certain people appreciated the hard work that goes into writing a book AND THEN marketing it, they might not come down so hard on Indie authors.

Giving away free or selling inexpensive copies is not expected just because... it's a tactic for getting exposure with the understanding that some of these copies will lead to book reviews, which in turn helps get more exposure and entree into certain marketing programs and options, and which helps prompt actual purchases as many readers are hesitant about buying a book by an unknown, unreviewed author.

Hell's bells, if we have to make sure we send an edited manuscript to our agents and editors before they «edit» it — and yes, there are a number of authors who pay freelance editors to go over their work before submitting it because they know there will be no real editing done by their editors at certain legacy publishers — and we have to do our own marketing and promotion and do it on our own dime, why are we giving legacy publishers the majority of money earned by our hard work?

She shows that even marketing experts can't predict how a title will perform until authors are really certain of their audience.

Carol does all three expertly in this literary agent query letter example: 1) Demonstrate the fact that you're knowledgeable about your target market and competition, 2) Show that you've incorporated, and capitalized on, certain things that are trendy or that other authors have done successfully, and 3) Explain how you're also doing something fresh and unique.

They want authors to write in a certain genre, for a specific market, because that's what's «selling» this month, e.g. shiny vampires; never mind that by the time the book is actually published (oh, about 12 - 18 months after the deal is signed), the new flavour of the month will be glowing werewolves.

However, no matter what plan you put together for marketing your book, there are certain mistakes you need to avoid making — mistakes we've seen destroy author's marketing campaigns time and time again.

This means we make certain that authors prepare a spotless manuscript, select amazing book covers, find their audience and create marketing campaigns that sell more books.

You can certainly steal ideas on how to build a platform from other authors, or follow certain strategic steps to increase your marketing muscle, but platform building is a career - long process, not an overnight process.

Even then, money, fame and fortune were not guaranteed because even though you had many authors and hundreds of thousands of books available, the reader market was not that great and publishers were really not focusing on new authors, but instead continued to support established and well marketed books.With the introduction of new technology and the drive to store lot of books electronically in case of certain disaster lead to the eBook phenomena.

Authors who decide to market their own books often think that certain aspects of their marketing strategies are more important than others.

I have certainly noticed a real uptick in the number of Facebook posts I receive that are little more than either blatant self promotion or thinly disguised marketing (To be honest I'm getting pretty sick of hearing what # on Amazon's rankings certain author's books are — does it mean I'm more likely to buy their book because I read a Facebook post on this — short answer, no).

As mentioned, it's also completely platform agnostic and provides the opportunity for publishers and authors to gather in - depth analytics on usage, so they can tailor their marketing and PR strategies surrounding certain books and authors accordingly.

For certain authors, hardbacks may be a sizable portion of sales, and for genre fiction, mass market could also be a large part of their sales.

And if they ever reduce their competition below a certain size for a particular product (perhaps books), they'll own the market and be able to dictate prices to authors and to the public.

I'm coaching an author with a 6 - figure advance; he can be pretty certain that there will be marketing muscle behind his book around release date.

Do editors lock out certain types of authors based upon their stereotypes about genres and the market?

Sometimes, thankfully, this can be quite painless, but on certain days, Mondays usually, there can be quite a long list... I usually have lots of emails from authors asking about marketing plans for their books.

At a certain level of success as an author, it makes a lot of sense to go for the much broader print market in large volume than the smaller ebook market with higher average royalties.

Although subscription models work well in certain niche markets, they are backed by publishers who target agented authors instead of independent ones.

Hi Kip, I'm not sure what you're looking at but most of us publish with Amazon KDP on Kindle which is 70 % royalty to the author for books $ 2.99 — $ 9.99 or 35 % for other prices and certain markets.

And I don't think that because self - publishing is suddenly «acceptable» that that statistic has changed; in fact, I'm fairly certain that it's higher, thanks to the flood of eBooks that are hitting the market as well as the many national media stories touting the success of a handful of authors making millions and making it seem like it's the norm, rather than the exception.

Not all authors forget about marketing during NaNo (the «big names» keep blogging heavily as a matter of fact), but there's a certain detriment to everyone in the author community putting sole emphasis on «just writing» for a month.

First, unlike ebook markets such as Amazon and Barnes & Noble, where authors and publishers basically decide what gets sold in the store, certain mobile application marketplaces (notably, the Apple App Store) use what could be called a curated model.

The philosophy of not putting all your eggs in one basket springs to mind so whilst Authors have predominately relied on certain outlet streams and stayed there in the main as the comfort zone, so as to not spend more time exploring new markets than focusing on writing the next book, there is a plethora of options and alternative ways of promoting, marketing, and selling out there that we have yet to comprehensively explore that opens up new opportunities.

«You may see Microsoft and Apple tie some big - name authors into an exclusive deal to sell their digital content just like certain games are available only through Sony's PlayStation 3 or Microsoft's XBox,» says Mike Essex, online manager for Koozai, a London - based digital marketing agency.

Also, in the conclusion of this chapter, the authors give certain recommendations with respect to legitimate e-mail marketing practices.