Search engines functioned using a keyword - based mapping system; they would identify
certain keywords and keyword phrases in your query, then generate a
list of the places on the web where those terms were used most frequently and most prominently.
«So far as concerns, next, the extent of the responsibility of the operator of the
search engine, the Court holds that the operator is, in
certain circumstances, obliged to remove links to web pages that are published by third parties and contain information relating to a person from the
list of results displayed following a
search made on the basis of that person's name.