This week Fortune caught up with Jarred Kennedy, the co-head of
esports at Riot Games, to discuss the world
championship (the finals will take place Nov. 4 at the Bird's Nest National Stadium in Beijing) as well as the overall growth of the
esports industry and Riot's plans, much like rival Activision Blizzard, to remodel its own
esports league after major professional sports
leagues like the NFL and NBA.