Through this brand refresh, of 120 SKUs, we developed a clean and holistic design system that better communicates the Borden ®
Cheese brand positioning, while also visually reinforcing the passion and dedication of the American, family - owned dairy farms that make Borden ® Cheese what it is today.
Not exact matches
Amid growing concerns about the health effects of
cheese, plant - based milk options such as almond and coconut
brands have become popular alternatives, capitalising on the growing interest in digestive health by
positioning products as easier to digest than dairy options.
Irvin noted, «Bega
Cheese's focus on Australian and international consumer markets, strong
branding and distribution alliances such as Blackmores and investment in higher value dairy nutritionals means that we are well
positioned to take advantage of unfolding market opportunities.»
Lion built that
position with the aim of protecting the contracts that see WCB produce and package Lion
branded cheese products.