As HSBC managing director Ewan Rambourg explains in «The Bling Dynasty: Why the Reign of
Chinese Luxury Shoppers Has Only Just Begun,» Louis Vuitton has been a big deal in China since around 2003, when sales peaked in Japan.
A typical
Chinese luxury shopper, he claims, might think, «I can't buy Vuitton, I've seen it too much, it's a brand for secretaries.»
Not exact matches
Chinese shoppers have spearheaded a broader rebound in
luxury goods sales from handbags to shoes, sparking upbeat outlooks from top industry players such as France's LVMH.
China's domestic market makes up 8 percent of global
luxury sales, according to Bain, and despite fast growth at home
Chinese shoppers still make three - quarters of their
luxury purchases overseas.
As the world's largest consumer market,
Chinese online
shoppers are paying premium prices for Western products including food, cosmetics, vitamins and
luxury items from online marketplaces such as Amazon, TMall, JD Worldwide and Taobao Global.
SHANGHAI: International
luxury brands are jumping on China's live - streaming craze as Fashion Week in European capitals offers new chances to engage
Chinese shoppers.