But an aggressive push into
the Chinese search market could cause an image problem for Microsoft elsewhere.
Not exact matches
Chinese tech giants are now outright acquiring or taking majority shares in overseas companies, such as Ctrip's (China's leading online travel agency and number two
market leader in the world, second only to Priceline) acquisition of the UK's leading travel
search site Skyscanner, Tencent's 93 % investment in U.S. - based gaming company Riot Games and 84 % investment in Finland - based gaming company Supercell, and Alibaba's 83 % stake in Southeast Asia's online shopping site Lazada.
The biggest beneficiary is likely to be Baidu Inc., the
Chinese search company that controls approximately two - thirds of the
market today.
In fact, there was even a slight hiccup before launch, as the company was forced to alter the
search engine's branding for the
Chinese market: «Bing» can translate to either «cold» or «sick.»
Google had been allowed to enter the
Chinese market in 2006 with an agreement with the
Chinese government to censor certain verboten
search topics.
The
Chinese company dominates online
searches in its home
market, but Google's ambitions go well beyond Googling.
The investment is Google's second - ever in a
Chinese startup, as the
search engine giant looks for new avenues into the
Chinese market where its flagship
search engine has been blocked by censorship authorities since 2012.
Chinese overseas property buyers are looking at new
markets in
search of better value, a new report shows.
Searching for new
markets, agriculture professionals met at a conference in mid-May organised to help them sell to
Chinese consumers who increasingly hungry for dairy products.
More than its multi-lingual catalog of titles, Trajectory will also be bringing its
search tool to the
Chinese reading
market.
The Netflix - like video - streaming unit of
Chinese search - engine giant Baidu Inc. closed 13.6 % below its offering price in its
market debut.
While the
search giant is still just preparing its re-entry into the
Chinese market via Google Play Store, Apple will already be leading the race when it comes to mobile payments.
Search engine giant Baidu has launched a CryptoKitties - style blockchain application in a bid to challenge the popular and lucrative game for supremacy in the
Chinese market.
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China has strict Internet regulations that make it a challenge for U.S. agents to
market to
Chinese buyers, but more than 90 million are
searching for homes each year on sites like Fang.com, a leading real estate website in China that dominates with a 50 percent
market share of listings, said Starchild.