New Creative Expression To bring this vision to
life for consumers,
Chobani is launching an evolution of the
brand's creative expression — Fighting for Happily Ever After — which is shaping everything from the
brand's packaging, website and campaigns to its cafés, and more.
Committed to its founding mission of providing better food for more people,
Chobani's multi-media, multi-platform campaign focuses on the
brand's core belief: «To love this
life is to
live it naturally.»