Anxious to
make their play to men, the sellers of cars, insurance, travel,
cigarettes, razors, tires and long - lasting heads eagerly pay a premium
price to spread sports - and their commercials - across the land
For example, while every company classifies a regular
cigarette smoker as a «tobacco user,» some companies may
make exceptions for people who only smoke the occasional cigar or two and offer nonsmoker
prices, which will often cut your
price nearly in half.