The reason is
Cine Effect, which at its heart is a collection of 15 filters for video, made to replicate typical movie genres.
Not exact matches
The V in the V30 name stands for video, so you'll also find some interesting
effects and options for shooting video with this phone, most notably LG offers something called
Cine Video mode.
The latest addition to LG's V series of phones adds to your video bag of tricks with
Cine Video
effects.
The site claims the the V30's f / 1.6 lens camera will have the
Cine Video and Live Zoom
effects.
Even though I'm not usually one to dabble in all of a camera's different modes, I found myself loving the «
Cine Video»
effects, which allow for noir lighting in the middle of the day, or a variety of other colourized themes.