The ACCC considers that the acquisition would be likely to «substantially lessen competition in the
retail supply of fuel», noting that «BP
prices are significantly higher on
average than Woolworths
prices in the major capital
cities».
But it's her focus on customisation, an accessible
price point (
average basket size is $ 100) and an oh - so - specific
retail strategy — most of her stores are in college towns, or in
cities or neighbourhoods where the brand's online sales are high — that have resulted in annual revenue of $ 150 million and a valuation north of $ 1 billion.