Not exact matches
They might be from
media / editorial / literary reviewers, but more often than not, they're from influential people in your book's
niche or category you have
contacted for an advance endorsement because your target readers like and respect them.
Through Facebook,
niche markets are directly available and many readers seem to enjoy the personal
contact with the author that social
media can provide.
For a very
niche book, the
media we
contact may be limited, but for books with extensive and general potential appeal, we
contact many, many
contacts and outlets.
All the information you need to know about the blog is shown on one page, including all their statistics (this screenshot doesn't show traffic information, but this is visible to industry members), their
niches, their
contact information and direct links to their social
media profiles, a description written by them about their blog and also example posts they have from previous press trips.
If you have what it takes, if you have a level of professionalism or even a
niche where you can compete with marketing expertise, the Internet, social
media presence, business
contacts and all the other tools that are too many to list, then and only then can you attempt the hardest part of the whole process: selling.