Sentences with phrase «conventional microtargeting»

Trump aides, though, said Cambridge had played a relatively modest role, providing personnel who worked alongside other analytics vendors on some early digital advertising and using conventional microtargeting techniques.

Conventional microtargeting, he argues, «of course has to be flawed because you're making this presumption that all women think the same simply because they are women, or all African Americans likewise because of their skin color or whichever demographic you want to choose, which is archaic, really.»