Corporate entertainment organizers, who paid brokers as much as $ 8,000 last year for a ticket for the four competitive rounds, found they could buy that same four - day ticket this year for $ 2,000.
The company has made the change in collaboration with the E3
organizers,
Entertainment Software Association, with
corporate VP and chief marketing officer at Xbox, Mike Nichols adding, «Not only does the Microsoft Theater allow us to centralize our Xbox presence at E3, but its size enables us to include even more fans and partners in the Xbox E3 2018 Briefing than ever before.»