Create Compelling Content If you create real estate content that helps or entertains people, they'll be compelled to read and share it.
Not exact matches
It can,
if you
create content around it that people feel
compelled to share, says Jonah Berger, an associate professor of marketing at the Wharton School of the University of Pennsylvania.
That is:
If you can
create compelling online
content around a local store — like announcements of in - store promotions, the ability to book appointments with salespeople, and identifying the music currently playing — shoppers are more likely to get up off the couch and visit in - person.
If content is your thing, then by all means
create compelling content to get the attention of your customers and get people talking.
If it turns out that their goal is to
create compelling content that people in their targeted audience will WANT to send to their friends and family, then we're off in the right direction.
But
if you also need to
create eBook files that can be disseminated through distribution channels and read offline, and / or your apps with that same
content then using EPUB for all three distribution channels may be be a
compelling way to modularize your production and delivery work streams and reduce your overall costs, even
if your articles and other
content nuggets are originally stored in a CMS system or Wiki.