Sentences with phrase «custom audience data»
Facebook will also prevent the sharing of Custom Audience data across Business accounts.
https://techcrunch.com/
This snippet of a message sent by a Facebook rep to a client notes that «for any Custom Audiences data imported into Facebook, Advertisers will be required to represent and warrant that proper user content has been obtained.»
The message obtained by Tech Crunch says that «for any Custom Audiences data imported into Facebook, Advertisers will be required to represent and warrant that proper user content has been obtained.»
Not exact matches
April 1: Facebook confirms to us that it is working on a certification tool that requires marketers using its Custom Audience ad targeting platform to guarantee email addresses were rightfully attained and users consented to their data being used them for marketing purposes — apparently attempting to tighten up its ad targeting system (again, GDPR is the likely driver for that)
September 2012 — Facebook launches Custom Audiences, allowing advertisers to link their own databases of customer data with Facebook users to be able to target the same individuals with ads on its platform.
There's currently no charge for making a data match and building your custom audiences on Facebook...
Custom Audiences are targeting lists based on data owned by the advertiser.
The plan to phase out the third - party data providers will not impact Custom Audiences, according to Facebook.
Facebook's Custom Audience upload interface does not require advertisers or agencies to confirm user data was rightfully acquired.
On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.
According to Facebook's director of corporate communications, Elizabeth Diana, the coming certification — or permissions — tool will require an advertiser and the agencies or other entities that obtain data to confirm that the third - party data in a Custom Audience has been responsibly sourced.
Facebook Custom Audiences are a new way to tie data to Facebook outreach, since they let you upload an email list to use to target Facebook ads.
Its answer to this suggests it does — in instances where advertisers are providing (and thus controlling) the user data for targeting the ads on its platform (via Facebook's data file Custom Audiences feature)-- though it's not exactly spelling out the implications for advertisers in this situation.
Though it also notes there may be instances in which its business is acting as a data processor (such as when it's supplying its custom audiences product or its workplace premium product).
«When an advertiser is the data controller (e.g. data file custom audiences), they must ensure compliance with applicable law, including ensuring a relevant legal basis (for example, consent, contractual necessity or legitimate interests),» Facebook writes here, in minimalist prose.
On the ad side of its business, Facebook has blocked third - party data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences.
Arguably, Custom Audiences changed the game significantly more than the availability of data from third - party brokers.
Facebook previously incorporated this data into its targeting capabilities under Custom Audiences.
According to Facebook's director of corporate communications, Elisabeth Diana, the coming certification — or permissions — tool will require an advertiser and the agencies or other entities that obtain data to confirm that the third - party data in a Custom Audience has been responsibly sourced.
Facebook's Custom Audience upload interface does not require advertisers or agencies to confirm user data was rightfully acquired.
The latest news is that Facebook is removing third - party data sources — from brokers like Epsilon and Acxiom — from its Custom Audiences targeting.
But that left open the option for businesses to compile illicit data sets or pull them from data brokers, then upload them to Facebook as Custom Audiences by themselves.
The Custom Audiences terms of service require that businesses have «provided appropriate notice to and secured any necessary consent from the data subjects» to attain and use these people's contact info.
This is a way to safeguard data» Diana concluded.The company declined to specify whether it's ever blocked usage of a Custom Audience because it suspected the owner didn't have user consent.»
With this data, they have been able to provide their members a profile of the international buyer - identifying key characteristics that the average local international buyer is seeking in order help them design a custom marketing message to reach the target audience.
When using Adwerx's Ads for your sphere feature, your data is hashed into anonymous strings (the «Hashed Data») and passed to our ad partners to be used to create your custom audience for ad targetdata is hashed into anonymous strings (the «Hashed Data») and passed to our ad partners to be used to create your custom audience for ad targetData») and passed to our ad partners to be used to create your custom audience for ad targeting.