Hong Kong game developer Klingnet reduced their cost per install by 40 percent by using
Custom Audiences of people likely to enjoy their titles.
Not exact matches
By placing a little snippet
of code on every page
of your website, website
custom audiences allow you to reach
people who have recently visited your site from Facebook.
That looming tweak to the legal justification
of Facebook's
Custom Audiences feature — a product which lets advertisers upload contact lists in a hashed form to find any matches among its own user - base (so those
people can be targeted with ads on Facebook's platform)-- also looks problematical.
This type
of audience was ideal for advertisers in Australia, France, Germany, the UK, the US, Japan, and Brazil who didn't have access to
Custom Audiences and desire to identify and reach the right
people with the right message on Facebook, based on their activity off
of Facebook.
These days, through the use
of custom audiences and lookalike
audiences, and video preferences, you absolutely can reach
people pretty cost - effectively.
, you are looking at three different things here: (1) separate ads / offers for (2) separate groups
of people in (3) separate groups
of custom audiences.
The annual program features strategic collaborations in this marketplace and a variety
of opportunities to help pet - positive companies better understand, strategize, and connect with the Boomer
audience, including industry and special events, learning and networking (in
person and online), private client events, a monthly Pet Living 50 + Marketing e-brief and
custom programs.
Facebook launched
Custom Audiences back in 2012 to let businesses upload hashed lists
of their customers email addresses or phone numbers, allowing advertisers to target specific
people instead
of broad demographics.
The
Custom Audiences terms
of service require that businesses have «provided appropriate notice to and secured any necessary consent from the data subjects» to attain and use these
people's contact info.
In fact, many
of the features here are reminiscent
of the tools
people install
custom ROM like Cyanogenmod for, so Google's clearly been listening to its more advanced
audience.
Facebook introduces new methods to help advertisers reach
people in ways «that protect your privacy,» including an encryption tool called
Custom Audiences that lets marketers match the email addresses
of sales leads to the addresses that Facebook users used to set up their accounts.
You can go to Ads Manager on Facebook and Instagram and promote your post to a specific
audience, whether that's through a
custom audience that you've been building for years, an
audience of people who've triggered a pixel on your website, or an
audience based on demographics.
As he says, all
of the photography is done professionally, there are marketing sheets created by Redline's in - house marketing
person, there's a listing put on Facebook targeted to a
custom audience, a website gets created for each property and the property gets syndicated out.