Not exact matches
Richer Closed - Loop Analytics: Once you know which
persona will lead to your most ideal
customer, you'll also know which leads your marketing and sales team should be spending the most time on attracting and
working.
I am
working on creating user
personas, and Tony was incredibly helpful in focusing me on the questions I need to ask myself, as well as the questions I need to ask my potential
customers.
Even if you have to reevaluate and adjust your definition of position as time goes by, the key is that you are thinking in terms of genre, reader
personas, and the
customer path your potential readers will take to find your
work.
The
work you do here and in sprint # 3 (Identify Your Audience) helps you build detailed
customer personas, wherein you distil all the information to create a representative «
customer.»
We do get engaged with things such as user research, information architecture, user
personas and interaction models, but I think the most critical thing we do is
work directly with
customers, product managers and engineers to define unique user experiences that go beyond
customer expectations.»
Not trying to pick on smokers, just don't understand someone who
works in the public venue, not taking the
customer's home and
persona into consideration, having addressed ahead of time the sensitivities issue.