Responsibilities include: • Create and
develop various products including our curated digital publications (Spotlights), e-books, quizzes, and topical emails • Create email blasts delivering our content to our audience • Build audience segments for targeted promotions and propose new methods of audience outreach • Promote our products through social media and newsletter
campaigns • Assist with collection and reporting of lead generation and revenue data to help inform future promotional
campaigns • Conduct research on various aspects of the digital publishing and education media worlds to help determine future strategic focuses • Help with optimizing
campaigns around testing and
search engine optimization • Assist with fulfillment of book distribution partnership agreements with digital libraries
Through my extensive experience in
search engine optimization arena, I
developed exceptional grasp over managing SEO
campaigns, researching keywords and using analytics tools to improve the websites» rankings in SERPs.