Different audiences generally hang out in different places on the web.
Not exact matches
Sites with mass
audiences operate in an entirely
different universe, since they're
generally making money off of their visitors in bulk.
The tone of a novel will almost always be
different because we don't
generally address the
audience, like we must do (or at least consider) in a personal marketing medium.
Each major game has its own community, demographic and interests — Minecraft
generally appeals to a
different audience than Counter-Strike.
Regardless if you are writing an IT Director resume, PMO resume, or CEO resume, you will
generally have
different audiences that you submit your executive resume and cover letter to.