Digital campaign work has come a long way over the past ten years.
Not exact matches
Even if you're past your very early startup days and have a marketing team, the most successful founders have a
working knowledge of each aspect of the business and can provide knowledgeable oversight of
digital marketing
campaigns.
If you've
worked at a marketing agency in your past on the
digital side, you may have had clients run paid search
campaigns through platforms like Google AdWords.
FastCompany's Ellen McGirt has the scoop on a move by Chris Hughes, a Facebook founder who most recently
worked with president Obama on his
digital campaign, to a venture capital firm called General Catalyst.
She has
worked on the interactive and
digital campaigns for brands such as IKEA, Dove, Panasonic, and OCBC Bank, among others.
The documents were presumably provided by Wylie (pictured below), who has also handed email and other documentary evidence to the DCMS committee investigating online disinformation in political
campaigning, as well as to the UK's data watchdog and Electoral Commission — both of which are also probing
digital political
campaigning issues (including around the UK's 2016 Brexit referendum vote, which Wylie alleges CA also
worked on).
The
campaign «brought in Cambridge Analytica,» Kushner said, which
worked with Brad Parscale, the
campaign's
digital lead.
Converse recently
worked with Anomaly last year on the
digital «Forever Chuck»
campaign to highlight the lasting power of its signature Chuck Taylor sneakers.
Cambridge Analytica, a political consulting firm that did
digital work for Donald Trump's presidential
campaign in 2016, is reportedly shutting down after recent ethical and legal questions about its business practices.
Working in a creative director role, Knight will develop Champions»
campaign delivery expertise across all sectors, from TV to
digital.
Lead analytics expert technical consultant teams in delivering project implementations and configurations Strategist for Client Implementations of Adobe Marketing Cloud Products (AEM, Analytics, Target, Social,
Campaign, etc.) Participate and lead internal brainstorming and creative thinking sessions that solve client / prospect
digital marketing roadblocks, customer roadmap & journey strategies, technical integrations, and discover upsell opportunities Leverage
digital marketing consulting skills to assess client's requirements in aligning proper resources and provide on - time delivery of the scope of
work Key strategic member of sales and business development teams by providing expert solutions to prospects leading to purchasing content management systems such as Adobe AEM (CMS & Communities), Target,
Campaign, Analytics and other
digital marketing technologies and services Collaborate with all business units including: consulting, technical, sales, and marketing Developed acquisition & demand generation strategies via event, email and content marketing programs Establish excellent sales and client retention strategies and demand generation by providing guidance through evaluation of current technologies and sourcing of complementary products and services to recommend Created sales strategy to increase sales pipeline and focus on opportunities in both inbound and outbound marketing Co-Sell, Cross-Sell, Upsell & Strategize with Partners.
As part of Royal Mail's
Digital Pride
campaign, which lets LGBT employees tell their stories about coming out, a box was painted in the colors of the rainbow flag, and trans workers spoke to press about transitioning while
working for the Royal Mail.
Melody's Ad
Works, Inc. created the winning press kit, radio and
digital marketing
campaign.
I also freelance with outside companies in recipe development, spokesperson
work, and
digital media
campaign collaborations.
In the view of Lewis Wiltshire, consulting partner at Seven League, a
digital agency that has
worked with clubs like Tottenham Hotspur, Arsenal, Leicester City, Barcelona and Juventus, everything changed in August 2016 once Manchester United had announced Paul Pogba's world - record transfer with their» #pogback»
campaign, featuring grime artist Stormzy, and a swirl of branded advertising for club sponsor Adidas.
The big three
digital political players have long fielded partisan teams intended to
work with
campaigns on either side, and in 2016 they offered the presidential
campaigns the opportunity to have staff show up essentially every day on site.
Specifically,
digital staffing: every serious presidential
campaign will need at least a
digital director, and savvy ones will be building out their internal capacity to analyze voter data, perform analytics on their own outreach
work, oversee their online advertising, data - optimize their TV buying and much more.
Astute observers of the
digital political world will remember the furor over Change's pivot a year ago toward
working with groups across the political spectrum (rather than just liberal / progressive or politically neutral
campaigns), and here we see the new strategy in action.
It might seem counterintuitive for a
campaign to use a QR code on their website since the voter is already in a
digital space, but it can
work.
We were there with a simple mission: sell the idea of
working with DSPolitical to launch the first voter file targeted
digital ad
campaign in British political history.
Since then, Delany has
worked as a consultant to help dozens of political advocacy
campaigns promote themselves in the
digital world, and between 2003 and 2007 was the Online Communications Manager at the National Environmental Trust.
The willingness of our first - time U.K. clients to
work with DSPolitical to conduct a targeted, voter - matched
digital advertising
campaign — even on a limited scale — should put other democracies on notice that such innovative new voter engagement techniques are on the way.
He has
worked as a
digital strategist for several progressive nonprofits, including Families USA and the 1Sky climate
campaign.
Investigators want answers from Jared Kushner (who oversaw his father - in - law's online
campaign) and Trump
digital director Brad Parscale about any possible connection with Russia's
work to interfere with the 2016 election.
McGrath has instead focused his
campaign on his involvement with the local community, including a new
digital ad released Monday that highlights his
work as an attorney.
One noteworthy point from a RootsCamp 2012 session on the Obama
campaign's
digital marketing: sometimes a less - targeted approach to recruitment
worked better than tight targeting.
Digital trends include real - time mapping and analysis using social media, crowd sourcing and data mining, the use of mobile phones to disseminate information, online campaigns bringing publics and affected populations closer together, digital platforms for cash transfers and new digital tools for assessment work, as well as monitoring and eval
Digital trends include real - time mapping and analysis using social media, crowd sourcing and data mining, the use of mobile phones to disseminate information, online
campaigns bringing publics and affected populations closer together,
digital platforms for cash transfers and new digital tools for assessment work, as well as monitoring and eval
digital platforms for cash transfers and new
digital tools for assessment work, as well as monitoring and eval
digital tools for assessment
work, as well as monitoring and evaluation.
One Republican who
works in the field, who did not want to be named discussing
campaigns» hiring maneuvers, said some presidential pre-
campaigns were asking around about
digital strategists even before the 2014 election was over.
Since gaining acclaim during the 2008 presidential election through its Obama
campaign work, the integrated
digital marketing agency has veered away from political candidate
campaigns and broadened its clientele to encompass more advocacy groups, non-profits, unions, sporting organizations, educational institutions, and corporate clients.
Executives at Cambridge Analytica, a political data firm that
worked on
digital ads for President Donald Trump's 2016 election
campaign, were caught on camera suggesting that the firm could use sex workers, bribes, ex-spies and fake news to help candidates win votes around the world, a new investigation has revealed.
I'm slowly
working my way through writing a book on
digital organizing for progressives and Democratic
campaigns in 2018.
politics: Liz Mair, a conservative
digital political campaigner who'd just gone to
work for Scott Walker budding presidential
campaign.
My friend Lucian Despoiu is a very smart guy: he's an entrepreneur and a
digital political consultant, and he's
worked on
campaigns in more countries than I've even visited.
-- The
Working Families Party hired
digital firm Middle Seat, one of whose partners was
digital director of Bernie Sanders's 2016
campaign
Blue State
Digital co-founder Joe Rospars, one of the Dean
campaign's writers and strategists, was installed within the Obama
campaign as its new media director, and other company staffers
worked on the Obama account.
«Even during our deep commitments to the Obama
campaign and many other Democratic candidates in 2008, BSD
worked hard to diversify our client portfolio into other types of advocacy and membership efforts,» says Blue State
Digital managing partner Thomas Gensemer.
A former staffer in the Texas Legislature, Delany has
worked with advocacy groups and political
campaigns to maximize their gain from
digital communications tools since 1996.
Since then Delany has
worked as a consultant to help dozens of political advocacy
campaigns promote themselves in the
digital world, and between 2003 and 2007 he was the online communications manager at the National Environmental Trust.
«From running
digital campaigns in support of striking McDonalds workers to making viral videos highlighting Tory cuts to public services with the CWU and the TSSA - we believe Labour is strongest when trade unions and member organisations
work together closely.
Zac Moffatt, partner at Targeted Victory, the
digital consulting firm
working with the Lazio
campaign, said he has wanted to use the Search Stories tool for a political
campaign for some time, but Lazio's was «a natural fit,» in part because of the
campaign's dedication to using
digital media.
The 30 - year - old MP is due to marry Ben Soffa, the tech guru who is said to have
worked wonders on the Corbyn leadership
campaign and is now Labour's head of
digital.
Still, the
Working Families Party is conducting a revamped
digital campaign on Facebook pushing the IDC, while support as also come for unity from the 18 Democrats members of the House delegation in New York.
While Rospars helped launch Blue State
Digital in 2004 after
working with Howard Dean's presidential
campaign, it wasn't until he helped lead Obama to victory in 2008 that the firm began building a large client base well outside politics, attracting such customers as the Green Bay Packers, AT&T and HBO, as well as nonprofits and cultural institutions, including the U.S. Holocaust Memorial Museum.
The No
campaign has hired a separate agency, Message Space, a London - based
digital specialist which has previously
worked with all three of the main political parties and the Electoral Reform Society.
The recent motion, filed by Bruce Lennard, associate counsel at the Board of Elections, cites invoices from
Digital Xpress, an Albany - based printing and design company that performed
campaign work for the Senate Republicans.
Facebook insisted it did not allow either Donald Trump or Hillary Clinton's
campaigns to «hand pick» who would
work with them at Facebook, appearing to dispute what Trump
campaign digital director Brad Parscale told «60 Minutes.»
In emails released after a freedom of information request, Grimes told the commission that his spending «was done in isolation of Vote Leave Ltd... we didn't discuss with Vote Leave how we would spend the money apart from telling them that it was for our
digital campaign and that is why we asked for the money to be paid directly to the company were
working with AggregateIQ».
I asked and was told that AIQ (AggregateIQ) was running Vote Leave's
digital campaign and I also became aware that AIQ had
worked on Ted Cruz's presidential
campaign, that I was greatly impressed by.
In all, the various Leave
campaigns sent 14 invoices to AggregateIQ for
digital campaigning and marketing
work worth over # 3.5 m.
«We didn't discuss with Vote Leave how we would spend the money apart from telling them that it was for our
digital campaign and that is why we asked for the money to be paid directly to the company were
working with Aggregate IQ,» Grimes said.