Related Posts: Self - Publishers Should Not Be Scapegoats, Becoming a Self - Publishing Success,
Does Lowering Your eBooks Price Deemphasize its Value?
Not exact matches
So, second, while the Amazon stock may take a little temporary tumble, I suspect the reasons have more to
do with the still relatively
low price for most
ebooks ($ 9.99) and the rise in competition.
All the publishers have to
do is
price ebooks lower than insanity level.
Let me state this one more time: I don't think
lowering ebook prices costs anyone money unless and until they drop under that magic point.
But it puts the pressure on authors to
price their
eBooks lower, to offer some or all of them for free, and to
do it with a smile on their face, even as they are (metaphorically) cutting off pieces of themselves to gain a foothold in the fickle book market.
I also think one reason publishers are trying to keep
ebook prices high (despite evidence that it
lowers sales) is b / c they don't know how to effectively
do business in an
ebook market.
Here's a video I
did last year talking about how to get your
ebook listed for free at Barnes & Noble and Amazon (where the
lowest price you can list a book for is technically 99 cents).
Releasing both hardback and paperback at the same time or near each other probably makes sense, as
do much
lower eBook prices, especially for debut authors.
I don't know why anyone in their right mind would rather sell an
ebook for $ 19.99 instead of $ 9.99, because Amazon offers twice the royalty amount for
ebooks priced between 2.99 and 9.99, and
lowers that royalty for
ebooks priced beneath and above that range.
One other note: the demand - elasticity hypothesis holds that
lower prices * don't * mean that «downward
price pressure on
ebooks means we ultimately get paid less.»
1) Produce lots of titles to increase name recognition and sales overall; 2)
Lower your
price point and the readers will follow; 3) Don't worry about
pricing, just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums, talk to readers, get reviews; 5) Use your
ebook as a promotional piece to sell classes, services, and other products; 6) There is no magic bullet, just keep
doing everything and eventually you'll break through.
Amazon, for all its vaunted desire for
low ebook prices, is still trying to take both the distributor * and * the retailer percentage, and then some... even though they don't actually have to warehouse
ebooks or ship them around anywhere.
The only foreseeable advantage I see, other than making us nuts (which while fun, probably doesn't help amazon's bottom dollar), is to grow more home - grown kindle authors and to have more people buy into Author Central, thereby, in the end, making for
lower ebook prices (which equals more units sold) and no traditional publisher middle man.
At the start, criticisms of what
low ebook prices will
do to the print market have been lobbed at the proponents of the under - three - dollar
ebook amid claims that
pricing an
ebook at 99 - cents would ruin the industry.
Amazon is permitted to gain a large share of the
ebook market if it
does so by providing good products and services at
lower prices.
Although this is interesting research, it doesn't matter for most of the publishing market with
low -
priced ebooks.
If publishers raise their
prices like Random House has
done and people can not borrow
ebooks from the library or buy them for a reasonably
low price, they will
do as they
did for music — download the book illegally for free and share them with all their friends.
Don't forget you can also use
pricing as a promotional tool for your
ebook, through
low -
price special promotions and even periods where you offer your book for free.
If your traditional publisher insists on high
ebook prices, here's one thing you can
do: indie publish some books to the
lower price points.
He says he's selling more
eBooks for the iPhone than the Kindle (which may have something to
do with the
lower price).
Unless * publishers * actively embrace
lower prices on
ebooks, and start
pricing their books
low enough for retailers to discount them down to indie levels and still make a small profit, I don't think the indie
pricing range ($ 1 - 6) is in as much danger as some folks think it is.
Many
ebooks don't follow a
lower pricing means more sales curve.
Perhaps if the
price point were much
lower then people wouldn't expect a simple
ebook reader to
do so much.
Indeed, I just saw a different market share study,
done by asking samples of book readers about their purchases, that said that
ebooks were now about 15 % of book spending, but about 30 % of book sales, which dovetails with the observation of generally
low price for the top selling
ebooks.
Just think about it: an
ebook borrowed in KU is more visible than an
ebook simply bought, because the borrowed book doesn't have to be read to count as a sale, and the KU subscribers will download many more
ebooks for a
lower price.
People who don't want to buy high -
priced ebooks may turn to
lower -
priced indie published stories like mine.
On the other hand, authors are more efficient at distributing
ebooks, mainly because they can
price lower because they don't have to carry the overhead of a publisher.
People will try you on a
lower price, you don't make an ideal return on investment (ROI), but will make it up with sales of your other higher
priced eBooks.
Publishers aren't stupid; they know they can sell more
ebooks at a
lower price and make money
doing so, but they worry about harming existing partnerships.
Their numbers show that they sell more
eBooks at one
price point than they
do at another, which suggests an author could see more sales of
eBooks at the
lower price point than the higher, not that they will.
If you want to
lower the
price of your book, you can
do it in thirty seconds, without having to refer to a spreadsheet of passwords for five other
ebook management interfaces.
How
do ebooks cover the huge advances needed to buy books if we can not generate the cash, especially at their extremely
low, discounted
prices, cover the advances that an entire industry has come to require?
There are reasons that certain self - published authors have been able to make a boatload of money from
pricing ebooks so
low, and these things don't go unnoticed in the traditional publishing world.
It's just overwhelmingly irrational that Penguin are
doing everything possible to attack and hurt their real customers — raise
ebook prices, delay releases, keep
ebook quality
low — and at the same time are trying to reach people who don't read by releasing apps and games.
«What an author gets per copy is not adequate to conclude that they make more money in total... I don't see any correlation in the different direction of market share based on
price increases... Amazon's bestseller list is comprised mostly by
low priced or almost free titles, so it is not fair to conclude that Indy authors make more money by using this sample... more and more of the Big5 publishers have been re-designing their websites to sell
ebooks and printed books it could be a reason for the effect into the decreased market share that they have on Amazon.»
I didn't realize the bigger publishers
priced their
ebooks that
low.
With a 70 % royalty, an
Ebook with a cover
price of $ 4.99 nets me about the same as a paperback
does with a cover
price of $ 14.99, but the opportunity to sell more books at the
lower price makes
ebooks the way to go.
Amazon is already dropping its
ebook prices to match Apple's, in the cases where Apple had
priced a book
lower than Amazon
did.
They can't guarantee Apple that it will have the
lowest price on their
ebooks as they were able to
do before the settlement.
There is one legitimate question about Amazon's analysis: It doesn't include the likelihood that
lower priced ebooks cannibalize some print book sales.
PS: Make sure you
do everything you can to keep
ebook prices as
low as possible (while not hurting authors).